Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Microbreweries: Small in scale, large on flavour
The city’s old watering holes are facing a threat from microbreweries. So far we have only envied our neighbouring city Bengaluru for them. These days, ask any youngster where he is heading to for some fun and the reply is likely to be “lets try a microbrewery.”
We really had to wait to flaunt the options of fresh beer. The wait was however worth it, because the growing number of breweries in Hyderabad is a clear case of ‘wait and you shall be rewarded’. With liquor license given to open almost a dozen microbreweries, the city is bound to go up in popularity ratings among visitors seeking a nightlife here, in addition to savouring its Nawabi lifestyle.
To those uninitiated, or simply curious, a microbrewery can be best described as a place that brews small amounts of beer on its own, for sale to customers on the premises. Naturally, they are much smaller than mass-market breweries. Often these are independently owned.
What makes tasting beer from a microbrewery a different experience is the technique, that goes into making a fresh brew. Besides the freshness, its ‘no glycerine’ factor makes everyone prefer a drink at the microbrewery. The latest to join the bandwagon of microbreweries is Over the Moon (OTM) at Madhapur. Its open air ambience, regulars say, lifts the mood and adds to the entire drama. Throwing light on the technicalities of brewing and the use of water, Sanjay Batla says, “With RO and DM methods of treating water, the TDS and hardness level has to be brought below 10 and the ph level maintained at 7. Each brewery then will have its own flavours of beer where wheat is a common ingredient.”
Prost, Jubilee Hills, with its various levels of seating, is another frequented brewery which may not have an open ambience the advantage of a good view but the green interiors somewhat makes up for it.
Another microbrewery that’s coming up is Olives this month, another one at Gachibowli by February owned by the 10 Downing Street group.
Discussing the flavours, Sanjay says that though each brewery might serve the same flavours, the taste will differ from place to place, owing to the brewer, “Somewhat like the taste of dishes varying from one cook to another . The other common flavours that are served in Hyderabad, besides wheat, are Lager, Pilsner, English Ale, Stout and Apple cider. In wheat the two types are Belgium and German.”
Nikolai Winkler, a master brewer who is currently brewing October fest Lager, English Ale, German Wheat, Irish Stout and Amber Ale, says he loves his time in the city, serving and educating beer lovers on the different techniques of brewing and the resultant flavours of beer brewed at the microbreweries here.
25 Oct. 2016