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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japanese breweries on startline of Sabeco auction

Japanese Asahi Group Holdings Ltd., and Kirin Holdings Co. are considering bidding for shares of Saigon Beer, Alcohol and Beverage (Sabeco) in the auction expected to be held next month, according to newswire Nikkei.

sabecoThe move is part of the two companies’ plans to expand their overseas operations to counterbalance a shrinking domestic market. Kirin’s foreign business strategy focuses on Asia. In August, Kirin spent $560 million on buying a 55 per cent stake in domestic leader Myanmar Brewery from Fraser & Neave Ltd from Thailand.

Meanwhile, Asahi is seeking to broaden its market presence. It is considering purchasing beer production facilities in five Eastern European countries from the UK’s SABMiller Plc. The price tag on this deal is currently estimated at about $4.81 billion. The figure may go higher if a bidding war erupts.

Earlier in September, Bloomberg reported that a number of the world’s largest brewers from Europe to Asia are lining up for a slice of Sabeco, in a deal worth at least $1.8 billion.

Notably, Heineken, Anheuser-Busch InBev and its merger partner SABMiller Plc. all registered to bid. In addition, Singha Asia Holding Pte., Ltd. and Thai Beverage Pcl. also signed up for the race.

The divestment from Sabeco will be divided into two phases. The first phase will be implemented in 2016, offering a 53.59 per cent stake worth VND24.5 trillion ($1.09 billion) for investors, while the remaining 36 per cent, worth VND16 trillion ($717.47 million), will be issued in 2017 after Sabeco completes its listing on the stock exchange.

On September 26, the Ministry of Industry and Trade approved Sabeco’s proposal to list on the Ho Chi Minh Stock Exchange (HoSE). Sabeco will have 12 weeks from September 26 to complete its listing on HoSE.

Starting operations 130 years ago, Asahi Holding is a global beer, spirits, soft drinks, and food company. It currently has 119 subsidiaries and 83 plants dotted across Japan, Europe, China, Southeast Asia, and North America.
Kirin Holding, which was established in 1907, specialises in alcoholic and non-alcoholic beverages, pharmaceuticals, and bio-chemicals. Kirin has production facilities in Europe, Asia, and America.

26 Oct. 2016

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