Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Japanese breweries on startline of Sabeco auction
The move is part of the two companies’ plans to expand their overseas operations to counterbalance a shrinking domestic market. Kirin’s foreign business strategy focuses on Asia. In August, Kirin spent $560 million on buying a 55 per cent stake in domestic leader Myanmar Brewery from Fraser & Neave Ltd from Thailand.
Meanwhile, Asahi is seeking to broaden its market presence. It is considering purchasing beer production facilities in five Eastern European countries from the UK’s SABMiller Plc. The price tag on this deal is currently estimated at about $4.81 billion. The figure may go higher if a bidding war erupts.
Earlier in September, Bloomberg reported that a number of the world’s largest brewers from Europe to Asia are lining up for a slice of Sabeco, in a deal worth at least $1.8 billion.
Notably, Heineken, Anheuser-Busch InBev and its merger partner SABMiller Plc. all registered to bid. In addition, Singha Asia Holding Pte., Ltd. and Thai Beverage Pcl. also signed up for the race.
The divestment from Sabeco will be divided into two phases. The first phase will be implemented in 2016, offering a 53.59 per cent stake worth VND24.5 trillion ($1.09 billion) for investors, while the remaining 36 per cent, worth VND16 trillion ($717.47 million), will be issued in 2017 after Sabeco completes its listing on the stock exchange.
On September 26, the Ministry of Industry and Trade approved Sabeco’s proposal to list on the Ho Chi Minh Stock Exchange (HoSE). Sabeco will have 12 weeks from September 26 to complete its listing on HoSE.
Starting operations 130 years ago, Asahi Holding is a global beer, spirits, soft drinks, and food company. It currently has 119 subsidiaries and 83 plants dotted across Japan, Europe, China, Southeast Asia, and North America.
Kirin Holding, which was established in 1907, specialises in alcoholic and non-alcoholic beverages, pharmaceuticals, and bio-chemicals. Kirin has production facilities in Europe, Asia, and America.
26 Oct. 2016