The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Press releases about BrauBeviale
- Craft Beer Corner showing a diversity of craft beers
- Enjoyment and passion the focal point
Enjoyment all the way – neutral and without selling pressure
What makes the Craft Beer Corner so special? Enjoying the diversity of the beers, totally free of any official assessment and sales pressure, and the open discussion with beer enthusiasts, brewing artists and all those who appreciate a good craft beer. That, according to Artmann, is the difference to the many Craft Beer Festivals up and down the country. The fact that the beers in the Craft Beer Corner are only presented by neutral beer sommeliers and not by breweries, is also appreciated by David Hertl, who at the age of 26, is one of the youngest beer sommeliers in Germany and an aspiring wine sommelier. This year, Hertl will be tasting particularly high hop-content beers and is already looking forward to perhaps once again getting to know new flavours as well. “Last year, I discovered an Italian Pale Ale with black truffle, which I was so impressed with that I had to brew it myself”, says Hertl recalling the occasion, the trained malt master and master brewer who lives in the Franconian key field, between Nuremberg and Würzburg.
Hand-labelled marshmallow stout and pumpkin beer
Each year, in his brewing facility, he produces 44 varieties, in each case only 300 stoneware bottles, which are hand-labelled by his mother Vroni. From the wheat double bock to Black India Pale Ale (IPA), from marshmallow stout to pumpkin beer. This year, he is looking ahead to the Craft Beer Corner with particular excitement. For the first time, he has namely submitted a beer himself, which will be tasted at the specialties theme bar. Not by himself, of course. “This is an ancient German beer style, a “Sauerbier” (sour beer) with salt and coriander, the so-called “Gose”, which was brewed in the early Middle Ages. I have added cucumber to the original recipe and I'm already very eager to see how it is received by the guests in the Craft Beer Corner”, said the amiable young brewer. In order to brew this craft beer and not infringe the German Purity Law, he travelled especially to Prague and then re-imported the beer back into Germany.
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Origins of the craft beer movement
Creative beer culture is not only setting the trend in Germany, but also worldwide. Creative beer culture started in the USA in the 1980s. According to a study conducted by US bio-chemical company Alltech, there are currently already 10,000 craft breweries throughout the world. Germany is currently in the top 10 countries, in eighth place, behind the USA, Great Britain, France, Italy, Russia, Canada and Switzerland. An increasing number of consumers in Germany are looking for more diverse beer-flavour experiences, with a preference for beers brewed by regional producers using natural ingredients. A survey conducted by the global market research institute Mintel revealed that in 2012 only one percent of beers in Germany was accounted for by the craft beer sector, in 2016 the figure has already risen to 20 percent, in other words one in every five new beers in Germany. Tendency rising.
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Craft Beer Cornermeeting point
The Craft Beer Corner at BrauBeviale in Hall 9 is a popular meeting place for restaurateurs/caterers, retailers, brewers, beer sommeliers and all those who are interested in craft beer with special flavours. Each day, from 10:30, under the instructions of trained beer sommeliers, for example the current German champion Markus Seiler, visitors can taste over 250 different beers from 20 countries at six theme bars. Participation in the tasting sessions is included in the admission charge for BrauBeviale. Also featured here are among others exotic brews such as “will decide later”, Smoky Melon, Killer Cucumber Ale, Mala Vida, Schokobär, Gipfelglück, Franconian Black or – for those that like it a little more classic – Weiherer Weizenbräu, Beurer Urtrunk or Bavarian Craft Bock. Premium spirits such as gins, whiskeys, vodkas, rum or brandies, mainly from smaller producers, will also be available for tasting. A new feature is the craft sessions held in a lecture room in the Craft Beer Corner. Themes include among others Food-Pairing – which beer is suited for which food? - as well as off-flavours in beer. Further information available at www.braubeviale.de
26 Oct. 2016