Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Kerala is turning into a beer-guzzling state
Liquor sales dipped slightly, by 3%, in the same period though the state had clamped down the sale of alcohol in 418 bars following the implementation of the new alcohol policy.
Data accessed by TOI under RTI Act from Kerala State Beverages Corporation limited (Bevco) showed that the ban failed to curb alcohol consumption in Kerala.Moreover, the policy has spurred the sale of beer, which is not a healthy drinking option because the beer that is being consumed by tipplers have a higher alcohol percentage.
Bar owners say that consumers are more inclined towards buying `strong beer' as a compensatory shift from hard liquor and a few others even try out a cocktail of wine and beer to get their required dose of intoxication.
"The beer consumption has witnessed a 60% increase this year," said Bevco MD H Venkatesh after analysing sales.
Overall, there has been an increase of 23.82% in the total sales revenue (including taxes) of alcohol from 2013-14 to 2015-16. The total revenue collected increased from Rs 9,350.27 crore to Rs 11,577.64 crore.
The revenue procured from beer sales has increased by 55.39% from Rs 512.2 crore in 2013-14 to Rs 795.94 crore in 2015-16 whereas the revenue procured from the sale of IMFL has remained more or less the same at Rs 3,947.88 crore in 2013-4 and Rs 3,966.74 crore in 2015-16. Also, the closure of bars has become a boon for Bevco and other alcohol outlets.
But, Consumerfed MD M Ramanunny , gave another view. "The alcohol price and taxes were hiked following prohibition, therefore the revenue alone cannot be the parameter to measure consumption," he said.
The sale tax revenue from beer sales increased by 126.03% from 285.93 crore in 2013 -14 to Rs 646.50 crore in 2015-16. The revenue from the sale value (i.e. excluding sale tax) of beer in April increased from Rs 55.78 crore in 2014 to Rs 99.44 crore in 2016, a 78.21% rise. The sales tax revenue rose by 160.82%, from Rs 30.96 crore in 2014 to Rs 80.75 crore in 2016.
"The wholesale cost has remained more or less the same for the past three years, even if there was an increase, we were directed by authorities to maintain our previous rates," said an alcohol distributor who reported a quantitative increase in the consumption of his product within the state.
7 Nov. 2016