10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Bevco decides to relocate outlet following protests
Excise Department officials closed the outlet on Tuesday night. Residents’ associations led by Malaparamba ward councillor K.C. Shobitha and prohibition campaigners under the aegis of Kerala Madya Nirodana Samithi had been protesting against the outlet since the liquor outlet began functioning on October 3.
Bevco had secured a favourable order of interim stay from the Kerala High Court despite the corporation issuing an order to shut down the outlet citing that it had failed to get dangerous and offensive (D & O) trade licence from the civic body. The city corporation council at its meeting also rejected Bevco’s request for opening an outlet in a residential area.
Bevco’s decision to close the outlet comes close on the heels of the anti-liquor activists moving a petition in the High Court. The local Congress committee and Bharatiya Janata Yuva Morcha had raised opposition against the outlet that was relocated from Puthiyara. The protesters said the shop was located close to a nursery school, a mosque and the civil station.
However, Bevco MD H. Venkatesh said the outlet had been shifted from Puthiyara to O.P. Raman to reduce the inconvenience caused to people standing in long queue. The shop was relocated as the area had parking problems and unnecessary agitations, he added.
Plans had been afoot to start a premium outlet attached to the outlet. Now, steps would be taken to expand the outlet by acquiring additional space at the building on Pavamani Road.
10 Nov. 2016