Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Philippines. Palawan craft brewery eyes expansion by next year
Palaweño Brewery is a small, wooden brewery and taphouse that makes 300 cases of craft beer a month. It serves craft beer of all sorts—American amber ale, Belgian wheat beer, German Honey Kolsch to name a few.
The brewery’s part-owner, Ayah Javier, said that it’s only open from 1:00 p.m. and closes at 9:00 p.m. to give way to bars, restaurants and hotels that carry their beer.
Javier said that the place is frequented by more foreign tourists than local tourists, perhaps because that although the craft beer industry is slowly growing, it is still relatively new to Filipinos.
“When we started, there were only five (craft beer breweries) now, there are 33,” Javier said.
“We’re in the works for expanding,” she said, clarifying that this did not mean branching out but rather increasing its production rate from 300 cases of beer to 1,200 cases by March 2017.
She also hopes to be able to distribute their craft beer in more establishments and cities. Their special beer has so far made it to Metro Manila (Makati), Cebu and Davao.
Javier said that the brewery was opened with an initial investment of PHP8-million and has gone as far as having featured in British news website, The Guardian ever since.
However, she revealed that competition among local craft beer manufacturers was nonexistent as the likes of them would willingly give each other business tips and share ingredients.
She also acknowledged how introducing craft beer did not have any intention to compete with the likes of San Miguel.
“San Miguel will always be our beer we don’t have any ideas to topple them. San Miguel will still be our Filipino beer,” Javier said.
Asked what she did when business ventures fail, she said that the rule of thumb was simply to “drink all our mistakes away.”
She assured, however, that their beer has “no preservatives, no chemicals” and “won’t give you a hangover”.
Palaweño Brewery is located in 82 Manalo St. Puerto Princesa, Palawan.
11 Nov. 2016