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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Philippines. Palawan craft brewery eyes expansion by next year

As the craft beer industry in the Philippines begins to grow, the first and only brewery of artisanal beer in Palawan is set to share its taste of success to more Filipinos through expansion.

beerPalaweño Brewery is a small, wooden brewery and taphouse that makes 300 cases of craft beer a month. It serves craft beer of all sorts—American amber ale, Belgian wheat beer, German Honey Kolsch to name a few.

The brewery’s part-owner, Ayah Javier, said that it’s only open from 1:00 p.m. and closes at 9:00 p.m. to give way to bars, restaurants and hotels that carry their beer.

Javier said that the place is frequented by more foreign tourists than local tourists, perhaps because that although the craft beer industry is slowly growing, it is still relatively new to Filipinos.

“When we started, there were only five (craft beer breweries) now, there are 33,” Javier said.

“We’re in the works for expanding,” she said, clarifying that this did not mean branching out but rather increasing its production rate from 300 cases of beer to 1,200 cases by March 2017.

She also hopes to be able to distribute their craft beer in more establishments and cities. Their special beer has so far made it to Metro Manila (Makati), Cebu and Davao.

Javier said that the brewery was opened with an initial investment of PHP8-million and has gone as far as having featured in British news website, The Guardian ever since.

However, she revealed that competition among local craft beer manufacturers was nonexistent as the likes of them would willingly give each other business tips and share ingredients.

She also acknowledged how introducing craft beer did not have any intention to compete with the likes of San Miguel.

“San Miguel will always be our beer we don’t have any ideas to topple them. San Miguel will still be our Filipino beer,” Javier said.

Asked what she did when business ventures fail, she said that the rule of thumb was simply to “drink all our mistakes away.”

She assured, however, that their beer has “no preservatives, no chemicals” and “won’t give you a hangover”.

Palaweño Brewery is located in 82 Manalo St. Puerto Princesa, Palawan.

11 Nov. 2016



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