Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Now, beer parlours at beach-facing shacks
A senior excise official told The Hindu on Sunday they were waiting for the formulation of a policy to finalise the licence fee and the parameters to be followed to permit brewing and serving beer at the shacks. The Tourism Development Corporation recently opened shacks at the Thotlakonda beach on the 30-km beach stretch between Visakhapatnam and the 17th century Dutch township of Bheemunipatnam. The government has plans to develop safe beaches at Yendada, Sagarnagar and Mangamaripeta. Rushikonda Beach Resorts, the most sought after place after the RK Beach in the city, is also being given a facelift with required ambience and amenities.
Sources said the government had also prepared a blueprint to involve private players in a big way to introduce water sports like parasailing, scuba diving and snorkelling and banana tube boat rides.
Presently, wind-surfing and skiing by speed boats are offered from Rushikonda. There is a proposal to introduce cruise service to Bheemunipatnam and Kakinada (a distance of 70 nautical miles) after the Visakhapatnam Port Trust developed a 100-metre passenger jetty at the Fishing Harbour with an investment of Rs. 4 crore during the International Fleet Review.
Welcoming the move, general secretary of HRAAP Sandeep Reddy told The Hindu that the Coastal Regulation Zone rules should be relaxed to open liquor parlours at the shacks. He said the licence fee should also be fixed at ‘affordable’ rate.
Pointing out that Visakhapatnam had more potential than Goa for development as a tourist hub due to its landscape and picturesque hillocks and 30-km marine drive, Mr. Reddy said they had already represented to the government to extend the deadline for operating bars in star hotels from 11 p.m. to 1 a.m. and reduction in licence fee to cater to the needs of foreign tourists and those working on night shifts in the IT and other sectors.
14 Nov. 2016