Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Rastal tests augmented reality
"Augmented reality" has long been a hot topic in professional circles. RASTAL is also presenting its concept for the first time at the Nuremberg fair and is introducing two new products to scale and with exceptional realism on a beer mat that the visitor can hold in his hand. This virtual glass can be viewed from all angles, giving the customer a first impression of his glass.
"The new option for the product development of customised glass design should mainly help our customers to give their glass a very personal and unique character," says Carsten Kehrein, chief designer at RASTAL.
The plan is to use "augmented reality" in the context of design workshops for the development of customised glass design. This option allows the customer to view his individually developed glass design quickly and to photorealistic standards. The visual representation assists in the design process and makes it more efficient, especially in complex mould designs. This is another step into a new dimension for RASTAL.
23 Nov. 2016