The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Craft beer Italy
You may be wondering whether Italy really needs another craft beer event.
The Beviale Family network
Craft beer Italy is being founded within the worldwide network of the NürnbergMesse Group, which has built on the experience gained from BrauBeviale to create a series of specialist craft beer events around the globe.
BrauBeviale has now passed its 50th edition and is a benchmark event for the beverage industry. Beer has always been at the heart of the show, and over the last few years the event has responded to the potential and importance of the craft beer movement ever since its embryonic phase, by creating the Craft Beer Corner, where craft beers from all over the world can be tasted, and the European Microbrew Symposium, organised by VLB.
Craft Beer Corner / European Microbrew Symposium
BrauBeviale's know-how has created, and over the next few years will continue to create, new events to provide reference points for the industry in their respective countries. Exhibiting at Craft beer Italy will give you a place on a global stage.
Germany: BrauBeviale 2016/2018
Russia: Beviale Moscow 2017
China: CRAFT BEER CHINA 2017
Brazil: CRAFT BEER BRAZIL > Coming Soon
The event will be held at Talent Garden Milano Calabiana (TAG), a location of 8,500 square metres just 5 subway stops from the city's central Piazza del Duomo. It is an innovative, very new venue designed to welcome business people and creative talents from all over the world.
15 Mar. 2017