Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Craft beer Italy
You may be wondering whether Italy really needs another craft beer event.
The Beviale Family network
Craft beer Italy is being founded within the worldwide network of the NürnbergMesse Group, which has built on the experience gained from BrauBeviale to create a series of specialist craft beer events around the globe.
BrauBeviale has now passed its 50th edition and is a benchmark event for the beverage industry. Beer has always been at the heart of the show, and over the last few years the event has responded to the potential and importance of the craft beer movement ever since its embryonic phase, by creating the Craft Beer Corner, where craft beers from all over the world can be tasted, and the European Microbrew Symposium, organised by VLB.
Craft Beer Corner / European Microbrew Symposium
BrauBeviale's know-how has created, and over the next few years will continue to create, new events to provide reference points for the industry in their respective countries. Exhibiting at Craft beer Italy will give you a place on a global stage.
Germany: BrauBeviale 2016/2018
Russia: Beviale Moscow 2017
China: CRAFT BEER CHINA 2017
Brazil: CRAFT BEER BRAZIL > Coming Soon
The event will be held at Talent Garden Milano Calabiana (TAG), a location of 8,500 square metres just 5 subway stops from the city's central Piazza del Duomo. It is an innovative, very new venue designed to welcome business people and creative talents from all over the world.
15 Mar. 2017