Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Craft Brewers Conference 2017: GEA meets craft beer brewers at trade convention in the USA
The craft beer scene currently flourishes on all continents. Depending on the regions and the marketability of the products, a wide variety of technologies is required to complete the brewing process. The common denominator in the process is the fact that product quality and application flexibility must go hand-in-hand with cost-effective solutions. “It’s exactly because of these requirements that we have developed specialized brewing systems and components that offer modular expansion possibilities and flexible use – and that also can provide flexibility for experimentation by the individual brewer,” says Andreas Holleber, in charge of brewery business at GEA. “We place great emphasis on efficiency in resource input – by which we mean saving energy and water, and ensuring outstanding yield.”
In addition to components dedicated to the specific needs of craft brewers, GEA will also present its service concept at the show. This concept starts with a worldwide service network and promises an all-around, trouble-free package for craft beer brewers.
Other highlights at the GEA exhibit will include:
A brewhouse for every craft beer
The GEA CRAFT-STAR™ is designed for medium-sized specialty brewhouses, with batch sizes of 35 barrels (40 hectoliters) of hot wort. Equipped with two, three or four vessels (mash tun kettle, lauter tun, and combined whirlpool/wort kettle, depending on the configuration), it is possible to produce seven brews within 24 hours. The CRAFT-STAR™ is preassembled and tested at GEA’s Kitzingen facility in Germany as a compact “plug & play” system with process piping, instrumentation, and an automatic control system. Commissioning on site takes just a few days. With an extract yield of up to 98 percent, the brewhouse’s lauter tun offers top performance with respect to extract efficiency for special malts. At CBC, GEA visitors will have the opportunity to carefully examine a three-vessel CRAFT-STAR™ and learn more about its many special features. Beers brewed with the GEA CRAFT-STAR™ have regularly won awards, most recently, at the Great American Beer Festival 2016.
One unit – five processes with GEA centrifuge skids for craft brewers
The second highlight at the GEA stand will be a GEA centrifuge skid for craft brewers. Available in four sizes, these compact units are multifunctional and are designed for production output of 875 to 87,500 barrels (1,000 to 100,000 hectoliters) per year. A single machine allows brewers to run up to five processes – an excellent benefit in terms of efficiency. Additionally, the separator’s clarifying output can be adjusted allowing production of both cloudy wheat beer to virtually clear blond lager. With up to 30 percent reduction in production time and 10 percent increase in yield, brewers confirm they make more beer with the piped and pre-assembled skids.
You will find GEA at stand 2619.
About this trade fair
For its 34th sector-wide fair, the Craft Brewers Conference expects more than 14,000 visitors in Washington, D.C., US. With its many exhibitors and its extensive seminar program, the fair focuses on the latest in trends in the craft brewing industry. For more details, please see https://www.craftbrewersconference.com/.
15 Mar. 2017