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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Petainer to exhibit at Craft Beer China Exhibition

Petainer to showcase petainerKeg™ - stand no: D01

Petainer, the market leader in innovative PET packaging, is to exhibit at this year’s Craft Beer China 2017 Conference & Exhibition (CBCE) which is taking place at the Shanghai World Expo Exhibition & Convention Centre, from 17 to 19 May. Petainer will be sharing the stand with KHS, its official distribution partner in the region.

Petainer will be showcasing its market-leading one-way 20 and 30 Litre petainerKeg™, which is increasingly being used as a low-cost alternative to traditional steel kegs by brewers around the world. In addition to significant cost of ownership and sustainability benefits, it provides enhanced product protection, making sure that the beer is as good as the day it was brewed for up to a year.

Chris McEwan, Group Business Development Director, said: “China’s craft brewer market is enjoying rapid growth and we are seeing increased demand for quality draft beer from consumers. petainerKeg™ provides brewers with a low-cost and sustainable solution to growing their market and ensuring the quality of their product is maintained.”

22 Mar. 2017

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