Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Petainer to exhibit at Craft Beer China Exhibition
Petainer, the market leader in innovative PET packaging, is to exhibit at this year’s Craft Beer China 2017 Conference & Exhibition (CBCE) which is taking place at the Shanghai World Expo Exhibition & Convention Centre, from 17 to 19 May. Petainer will be sharing the stand with KHS, its official distribution partner in the region.
Petainer will be showcasing its market-leading one-way 20 and 30 Litre petainerKeg™, which is increasingly being used as a low-cost alternative to traditional steel kegs by brewers around the world. In addition to significant cost of ownership and sustainability benefits, it provides enhanced product protection, making sure that the beer is as good as the day it was brewed for up to a year.
Chris McEwan, Group Business Development Director, said: “China’s craft brewer market is enjoying rapid growth and we are seeing increased demand for quality draft beer from consumers. petainerKeg™ provides brewers with a low-cost and sustainable solution to growing their market and ensuring the quality of their product is maintained.”
22 Mar. 2017