10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Two LOTUS lauter tuns for ultimate flexibility
Ludwigsburg, March 22, 2017 – Tom Kehoe, founder and brewmaster of Yards Brewing Company, has decided to execute his new brewery project together with ZIEMANN HOLVRIEKA GmbH. With the largest craft brewery in Philadelphia, the brewing technology specialist from Ludwigsburg, Germany, was able to win an important new customer.
The order placed with ZIEMANN HOLVRIEKA includes one complete brewing line including the raw material handling. The brewhouse is designed for twelve brews per day. The planned cast out wort volume with an original wort content of 15.5° Plato amounts to 120 hectoliters per brew. The brewhouse will be equipped with the innovative mash agitator COLIBRI as well as with two LOTUS lauter tuns with diameters of 2.3 and 4.8 meters. This dual solution allows Yards Brewing Company to effectively process even brews with a volume of less than 25 hectoliters or lauter a very strong brew simultaneously with two lauter tuns. For this purpose, ZIEMANN HOLVRIEKA will also install an external wort boiler, which is ideally suited for small batches. Another special feature of the brewhouse is a fully automatic dosing system for cone hops. In addition, ZIEMANN HOLVRIEKA will supply six cylindro-conical 1,000-hl tanks including dome covers and a catwalk system. A special feature of the tanks is that they will be installed at such a height that below the tanks there is space for a beer garden. ZIEMANN HOLVRIEKA will also be responsible for the planning and supervision of the installation.
Tom Kehoe explains the decision in favor of ZIEMANN HOLVRIEKA: “For the solution chosen by us, it was very important to visit reference breweries and during a test brew in their pilot brewery in Ludwigsburg, we could assess for ourselves the performance of their equipment and technology”. The shipment of the components is scheduled for the beginning of July and the installation for August / September 2017. The first brew in the new brewhouse of the Yards Brewing Company shall be produced at the end of September 2017.
About ZIEMANN HOLVRIEKA
Since 1852, ZIEMANN HOLVRIEKA offers innovative and tailor-made solutions for craft breweries as well as for large-scale breweries. The product range in the area of the wort production extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block, ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.
28 Mar. 2017