Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
GEA Audits − Transparency for informed decision making
Düsseldorf (Germany), May 3, 2017 – One of the main challenges in the beverage industry is the ability to comply with the constantly changing needs of the market. In any industry, this means continuously improving operations as well as operational efficiency in order to react quickly to demands. Existing product lines may require modernization over a plant’s life cycle – either to enhance production capacity or new regulations may require modernization or upgrading. Changes and adjustments need to be made without compromise on quality, which is paramount in the food and beverage industry.
Finding hidden potential and boost performance
GEA Service offers audits and line improvement solutions that can help customers expand the life cycle of the line by foreseeing issues in advance, increasing efficiency and implementing the latest technologies. GEA Audits help to identify bottlenecks and inefficiencies along the line in order to make technological advancement, reduce consumption and optimize customers’ investment plans. Re-configuring the equipment increases efficiency and reduces product losses.
Knowledgeable and experienced service technologists of GEA evaluate the feasibility and benefit of upgrading existing equipment. Providing a broad range of equipment upgrades, GEA improves the performance and prolong the lifespan of customers’ systems. GEAs comprehensive library contains most original documentation along with any updates. A GEA Audit includes three phases, from data collection and preparation of a quotation to on-site auditing as well as data analysis, audit report and making suggestions for optimization.
Upgrades – off-the-shelf or customized
GEA experts utilize proven measurement tools and make both qualitative and quantitative observations to assess the equipment, layout and surrounding environment. The analysis allows them to suggest a recommended plan for improvement. Many upgrades can be provided off-the-shelf as a result of the ongoing progressive evolution of
GEA technology. However, the audits may also suggest more exclusive upgrades, possibly built with new solutions that are not available as standardized upgrades yet but will be specifically designed for the customer.
Improve the life cycle cost of a plant and equipment
To ensure that GEA customers continue to realize the commercial benefits of their investment for many years,
GEA Service provides them a full range of services for the entire life cycle of the plant, from the beginning to extended life services and consulting.
The nearest representative for more information on the comprehensive GEA Service offers can be found here: www.gea.com/contact
15 May. 2017