Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
drink technology India 2017 almost fully booked!
- Annual cycle at alternating venues proves to be the right decision
- dti 2017 wins an important supporter in FSSAI (Food Safety and Standards Authority of India)
- Confirmed dates for the next events in Mumbai in 2018 and Bangalore in 2019
At around three months before the start of drink technology India (dti), it´s already clear that the change to an annual cycle was the right step to take. dti 2017 is attracting strong interest from exhibitors. Already, over 90 percent of the available exhibition space is booked. Which means the event is approaching full capacity. Among the companies that have signed up to exhibit are leading names in the sector, for example, ACE Technologies, Anton Paar, Chemco Group, Krome Dispense, Repute Engineers, R J Brewing and The Brewmaster. drink technology India 2017 takes place from October 26 to 28 at the Pragati Maidan exhibition center in New Delhi.
The strong demand from the sector underlines the importance of the beverage, dairy, liquid-food and associated packaging industry for the Indian market. “Alternating between New Delhi, Mumbai and Bangalore, dti now has excellent coverage of the north, south and also the west of India,” explained Markus Kosak, Exhibition Director of dti. “As a result we can offer our customers lasting visibility across the whole of India and we enable the industry to target the individual sectors in the respective regions in a highly efficient way,” continued Kosak.
dti has gained an excellent reputation in India, as evidenced also by the fact that the key trade associations in India are taking part, among them VDMA India, All India Distillers Association (AIDA), All India Wine Producers Association (AIWPA) and Uttar Pradesh Distillers' Association (UPDA). For the event in New Delhi dti has attracted the Food Safety and Standards Authority of India (FSSAI) as a supporter. “The beverage, dairy and liquid-food area is continuing to make good progress in India. In particular the themes of hygiene, recycling, resource-efficiency and packaging are playing an ever greater role for industry. In all these areas dti offers solutions tailored to meet the demands of the Indian market and we are very pleased to have FSSAI on board as a new strong partner, supporting our event,” explained Avisha Desai, Project Director of drink technology India.
By switching to an annual cycle, dti is responding to the development in the Indian beverage, dairy and liquid-food sector. This rhythm, combined with alternating venues, takes account of the requirements of the Indian market and presents a needs-oriented platform in all the regions of India. The dates for the next events are already decided: from October 24 to 26, 2018, dti takes place at the Bombay Exhibition & Convention Centre in Mumbai and from October 17 to 19, 2019, dti is being held for the first time in Bangalore, at the Bangalore Exhibition Centre.
Further information: www.drinktechnology-india.com and www.pacprocess-india.com.
21 Jul. 2017