10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Bye-bye biofilm with GEA SAFEXPERT™ program
GEA invites beverage industry representatives to visit Hall A3 Booth 313 at drinktec, the leading global trade fair for the beverage and liquid food industry in Munich from September 11-15, 2017. GEA focuses on customer needs, including the demand of high quality products due to an absolutely reliable and safe production, flexibility in the face of demand fluctuations, improvements to internal productivity with ever lower operating costs and a sustainable ecological balance. At this years’ drinktec, GEA Service will therefore emphasize the GEA SAFEXPERT™ antibiofilm program for the beverage and dairy industry, ensuring that biofilm is no longer an issue in securing superior product quality.
Enhanced quality and productivity with GEA SAFEXPERT™
Biofilm in the production line is a constant source of product contamination and product loss. By eliminating biofilm, product contamination will not occur and product loss will be reduced significantly, resulting in consistently high product quality. During the GEA SAFEXPERT™ program, the equipment will be screened systematically regarding
biofilms and bacteriological species will be identified. Any biofilms will be removed to enhance the safety and quality of the products. Due to the consistent nominal production capacity, customers will have a high return on investment.
Higher shelf life, less CIP
Since biofilm impacts product stability, GEA SAFEXPERT™ will also extend the shelf life of the products. In addition, biofilm-free production requires less CIP, thus extending production time per line and per day. GEA SAFEXPERT™ investigates the production equipment for biofilm, biofilm-forming bacteria and also the type of contaminating bacteria that usually develops from biofilm, e.g. listeria monocytogenes, salmonella, bacillus cereus, pseudomonas aeruginosa.
Contaminations identified in just a few hours
GEA investigates each line suspected of containing biofilm, according to the assessment. By using a special UV lamp for fast detection and next-generation ATP G2 analysis for verification, contaminated lines are identified in just a few hours. Affected lines are flushed with a patented enzymatic solution that cuts the biofilm open, followed by
removal of the contaminating bacteria with a peracetic acid used as sterilant. After the treatment the systems are being inspected for enzymatic residues.
GEA SAFEXPERT™ Preventive Treatment Performance Contract
A GEA SAFEXPERT™ Performance Contract for preventing biofilm growth ensures that customers no longer need to worry about biofilm contamination in the plant. GEA Service will take care to implement a periodic preventive program tailored to the plant and ensuring a consistently biofilm-free process. The antibiofilm program is reviewed accordingly and a status report will be generated and forwarded to the customer. GEA SAFEXPERT™ keeps the plant and equipment at optimum performance.
GEA’s service staff at drinktec will inform customers about all further options of the service concept "GEA Service - For your continuous success" on the stand.
The nearest representative for more information on the comprehensive GEA Service offers can be found here: www.gea.com/service
9 Aug. 2017