The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
One machine, plenty of applications: Aseptic soft drink bottling without changeover time
Aseptic filling for a wide range of beverages
The new technology uses a counter-pressure volumetric electronic filling valve. GEA engineers have refined the tried and tested filling technology for carbonated beverages, making it suitable for a wide range of applications – the Fillstar CX EVO can handle high and low acid beverages, as well as aseptic soft drinks with varying carbonation levels, to ensure complete sterility. The Fillstar CX EVO can fill products with fibers up to 2 mm long and with diameters of 3 mm; when integrated with an aseptic piston doser the system can fill even fruit pieces with a volume of up to 10x10x10 mm. Bottle sizes and shapes – which is just as important for producers to attract consumers’ attention – can be easily changed.
Flexible solutions are trend
The market is increasingly demanding such multi-functionality: “Fashionable products, such as liquid food with cereals, fruit particles and berries, RTD teas or milk-based low acid beverages are becoming ever more common on supermarket shelves. Producers are reacting by replacing standard products and shifting their production processes to allow for greater flexibility and innovation,” explains Alessandro Bellò, Vice President of Blowing, Filling & Packing at GEA. “Our customers feel the need to react quickly to changes in demand. Our technical solutions lay the foundation for a dynamic response.”
GEA has already received inquiries about the new technology. In the second half of 2017, it delivered a Fillstar CX EVO with an aseptic piston doser to a company in Southeast Asia, where trendy beverages, such as “food in a bottle” and organic teas, are very popular and new creations are welcome. The high-performance system will have a capacity of 54,000 bottles per hour.
7 Dec. 2017