The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Creativity requires more than a standard solution
At this year’s Craft Brewers Conference in Nashville Ziemann Holvrieka will showcase its comprehensive product and service portfolio, which is particularly interesting for craft and creative brewers. The focus of the exhibition at booth 344 is on a brewhouse solution, specially developed for the requirements of the North American craft brewers. This solution is offered from a cast-out wort volume of 50 bbl. In addition, ZIEMANN HOLVRIEKA will present its innovative brewing process OMNIUM, which celebrated its world premiere last year and which represents a completely new way of wort production.
Standardized and technically reduced brewhouse modules restrict the flexibility and thus the creativity of the brewmaster. Consequently, ZIEMANN HOLVRIEKA offers all services and current brewhouse innovations, such as SHARK, LOTUS, COLIBRI or our whirlpool, also for plant sizes from a cast-out wort volume of 50 bbl. For the craft brewer, this means: Firstly, he operates an energy and yield optimized plant. Secondly, he benefits from the high quality and efficiency of the industrial plant manufacturing of ZIEMANN HOLVRIEKA. And thirdly: he receives the highest level of flexibility and quality in what is the essential – the brewing process. Last but not least, the ZIEMANN innovations already provide the infrastructure needed to convert the brewhouse or later even the complete brewery to renewable energy sources.
The second focus of the exhibition is on OMNIUM, a completely novel brewing process. Here, the brewhouse tasks are divided into subprocesses, which are treated individually and, by subsequently combining partial flows, finally completed in an optimal way. The core component and centrepiece of OMNIUM are NESSIE, a separation and extraction system, a fractional wort boiling and hop isomerization as well as the wort saccharification with malt enzymes. Significantly shorter process times, more flexibility and higher raw material yields are the result of OMNIUM. The process also has a positive effect on the quality parameters of the wort, which accelerates the fermentation and increases both the capacity of the brewhouse and the cellar.
About ZIEMANN HOLVRIEKA
Since 1852 ZIEMANN HOLVRIEKA has been providing innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.
16 Mar. 2018