Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Micro Matic launches keg coupler for keykeg

After recently expanding its presence in the North American beverage market, Lightweight Containers BV, the company behind the innovative UniKeg and KeyKeg one-way kegs, has announced a strategic agreement with Micro Matic, the world's leading manufacturer and supplier of keg valves and dispensing equipment. This agreement is set to begin March 1, 2018

Micro Matic launches keg coupler for KeyKeg

This agreement marks the first time KeyKeg dispense couplers will be able to dispense with pressure up to 4.1 bar, instead of 3.5 bar, while affording users the option to vent KeyKegs quickly and easily with the flick of a switch.

“While focused on increasing the shelf-life and improving the quality of our technology, our team also strives to find innovative approaches to make KeyKegs an efficient solution for all of our clients,” said Anita Veenendaal, Chief Commercial Officer of Lightweight Containers. “The availability of high-quality draught equipment that can seamlessly be incorporated into our KeyKegs is essential, and Micro Matic has proven to be an excellent partner that knows our markets through and through. We are convinced that this collaboration will be the beginning of a highly successful and fruitful co-operation.”

Integrated degassing KeyKeg coupler

Vent KeyKegs quickly and easily
Beverage producers, distributors and the service industry are eager to integrate this venting tool into day-to-day operations as it saves time throughout the recycling process. KeyKeg couplers will be available directly from Micro Matic and on the KeyKeg webshop improving the availability of high-quality KeyKeg dispense heads across the North American market.

“Lightweight Containers has developed as a strategic player in many of our biggest markets,” explains Key Account Manager Fred Mostert, Micro Matic. “Both Micro Matic and Lightweight Containers will focus on the total supply chain with a quality-driven approach. The global beer market will benefit from this agreement, not only through worldwide distribution of Micro Matic KeyKeg couplers but also through FlexiDraft™, a disposable beer line draft concept which is now open for KeyKeg also.”

 About Micro Matic A/S
Micro Matic is the global leader in the supply of keg couplers, keg extractor valves and dispensing solutions to the international brewing industry. The group has a total revenue of more than € 250 million and employs approx. 1200 people in 20 locations in 14 countries.

26 Mar. 2018

Advertising

pilsena_en
gea
sidel100x100
jg
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×