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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Oiltech Pavilion at drink technology India 2018

  • Oiltech Pavilion powered by oils+fats introduced at drink technology India
  • Growth in vegetable oil and lubricants positions India as third largest lubricants market (The Telegraph India)

drink technology India (dti), the leading annual trade fair for the beverage, dairy and liquid-food industry in India, is introducing an Oiltech Pavilion this year in Mumbai. According to VDMA / Euromonitor International the sales of edible oil are projected to grow up to 70 percent by 2021. Owing to the high growth projected in India for oilseeds, oils and fats and its derivatives, the pavilion will feature products and technologies pertaining to raw and auxiliary materials, production and processing, logistics, quality control and assurance, research, filling and packaging technology, deep frying and more.

dti has garnered official support from the Oil Technologists’ Association of India (OTAI) to strongly represent the oils and fats segment at the trade fair. The OTAI is a pioneer trade association in the field of oils and allied products, which has been engaged in disseminating the latest relevant information on scientific and technical developments to its members and will be holding a conference at the show.

Mr. Bhupinder Singh, CEO of Messe Muenchen India, is delighted with the new partner: “We are very pleased about our new partnership with OTAI. This will offer varied solutions and learning opportunities to our attendees.” Dr. Rajeev Churi, President of OTAI, also shared his enthusiasm on this occasion: “OTAI is extremely happy to join synergies with drink technology India. Our collaboration will prove to be beneficial for the sector and we look forward to working closely with Messe Muenchen India on this initiative.”

drink technology India will take place in conjunction with indiapack and pacprocess in Mumbai from October 24 to 26, 2018, at Bombay Exhibition Centre and will feature the Oiltech Pavilion for the very first time.

16 May. 2018

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