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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec worldwide and the Institute of Brewing & Distilling establish partnership

  • Partnership starting immediately
  • Focus on initiatives for mutual support
  • Agreement encompasses the whole drinktec network

drinktec worldwide and the Institute of Brewing & Distilling (IBD) have signed a memorandum of understanding aimed at mutual advancement and joint communication activities. The agreement is effective immediately and will run for an unlimited period.

Upon signing of the memorandum of understanding, the partnership between drinktec worldwide and IBD has entered into force with immediate effect. This means the agreement includes all trade shows with drinktec in Munich, CHINA BREW CHINA BEVERAGE (CBB), drink technology India (dti) and food & drink technology Africa (fdt). The measures of IBD include but are not limited to the implementation of marketing and communication activities aimed at raising the members' awareness of the drinktec network. Moreover, there are plans for IBD events and seminars at worldwide events. At the same time, drinktec worldwide will include IBD as a partner in all communication channels.

Dr. Jerry Avis, Chief Executive Officer of IBD, sees the partnership as a gain: “The drinktec team as well as the colleagues in Africa, China and India have many years of experience in organizing leading beverage and liquid food trade fairs. In addition, the events are world-renowned for their professionalism and quality. We are excited to be a partner of this network.”

Petra Westphal, Exhibition Group Director of Messe München, adds: “With IBD, we have a strong partner who is committed to education and serving its worldwide membership in the fields of brewing and distilling. drinktec worldwide and IBD will certainly complement each other well.”

IBD and drinktec worldwide
The Institute of Brewing & Distilling is the world's leading professional association for professionals in the brewing and distilling industry. As an international professional and educational body, IBD supports the promotion of education and development in science and technology in the brewing and distillation industry.

drinktec, the world’s leading trade fair for the beverage and liquid food industry in Munich, forms a strong global network with CBB, dti and fdt. As part of ‘drinktec worldwide’, the trade fairs are leading platforms for the industry in their host countries China, India and Africa.

12 Sep. 2018

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