The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
“Filling matters” at BrauBeviale: GEA VIPOLL filling expertise makes GEA a full-range supplier of brewing technology
With the motto ‘Filling matters’ GEA will demonstrate at BrauBeviale 2018 that filling is a key pillar of the beverage industry (Hall 7, Booth 602, November 13–15, 2018, Nuremberg, Germany). The focus of this year’s trade fair presence is the newly acquired subsidiary, GEA VIPOLL from Slovenia, which develops and produces filling technologies for hot and cold fill drinks. Together, GEA and GEA VIPOLL will present their highly flexible, multifunctional beverage lines which provide added value to their 360° approach for the brewing industry.
ALL IN ONE: Flexible rinsing, filling, seaming and capping with one filler
Filling experts will be onsite to demonstrate the ALL IN ONE monoblock filler, which can switch between bottle, cans and PET filling. After the trade fair, the exhibit will be sent to Norway: The client is the traditional brewery Mack, which will be filling their products such as beer, cider, carbonated soft drinks on the 8,000 bph line.
“The ALL IN ONE multifunction system is one of a kind because it offers unprecedented degrees of freedom: It fills glass, PET and cans. It can handle a wide variety of forms and can accommodate various lid shapes for non-carbonated and carbonated beverages with hot and cold filling techniques, says Stanko Zver, co-founder and one of the managing directors of GEA VIPOLL. “Clients (e.g. from the craft beer sector) are looking for space-saving, flexible and sustainable solutions that pay off for medium speeds and capacities.”
Joint sales network: ALL IN ONE travels around the world
Since the acquisition, GEA VIPOLL has recorded numerous project successes: During 2018, it supplied customers in Croatia and Sweden with its ALL IN ONE rinser/filler/capper block. GEA VIPOLL is currently building an ALL IN ONE filler for beer, soft drinks and water for craft brewer East Coast Brewing from South Africa, which placed a follow-up order after the installation of a GEA CRAFTSTAR™ brew house. In October 2018, GEA VIPOLL will also deliver the first multifunctional filler to partner Foodmach in Australia. In the coming months, the plant will be commissioned at the site of Lion, one of the largest food and beverage producers on the Australian continent.
We are delighted with the productive cooperation between the project engineers and sales staff of GEA and VIPOLL.
"With the first orders for the ALL IN ONE in South Africa and Australia, we have achieved exactly the effect we wanted for the beverage – and in particular, the brewery – business. We can now successfully enter new market segments,” said Paddy Kenna, Head of Application Centre Beverage at GEA, upon signing the contracts.
Bottling expertise complements brewery business
Via the acquisition of the Slovenian mechanical engineering company VIPOLL d.o.o. in January 2018, GEA has strengthened its market position as a full-range supplier to the beverage industry. GEA can now also fill beverages in glass and PET bottles as well as cans that do not require sterile processing. This segment now complements aseptic filling, in which GEA is already the innovation leader for blow molding and filling processes, especially for PET and HDPE bottles.
“Last year at drinktec, we presented the ‘Brewery 4.0’ concept. This includes continuous production and the late-differentiation approach. Our technologies are now being enhanced by highly flexible, multifunctional filling lines from GEA VIPOLL, which meet the demand for complete solutions,” adds Kenna.
“Flexibility is our strength”
GEA VIPOLL strives to be a machine and process integrator for its customers. Managing Director Gunnar Hepp, who joined GEA VIPOLL from GEA’s brewing division at the beginning of the year, emphasizes: “Our focus is on continuity. Flexibility and client proximity are our strengths. We will continue to cultivate this so that we can help shape the innovative dynamics of the market. We are one of the agile, spearheads of GEA, at the leading technology company, whose sales network and expertise in the food and beverage industry provides our business with additional impetus.”
Find out more at our BrauBeviale press event on Wednesday, November 14, 2018, at 10:30 am on our booth 602 in hall 7.
24 Sep. 2018