Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
As beer production in Belarus is relatively small, obviously there is no need to have many malthouses in order to supply enough raw materials for breweries. Malt is produced by large state company Belsolod with the designed capacity of 130 thousand tons. Three small malthouses under brewing companies also produce the material.
According to the official data, in 2012 Belsolod expanded malt output by …% to … thousand tons. That is, the company's share in the total output volume comprised …%. Alongside with the malting barley supplied by other companies, the malthouse output 6.8 thousand tons of malt. By value Belsolod increased the production by …times to RUB…bln (or …mln dollars under the exchange rate of the National bank of Belarus).
Belsolod increased its supplies of malt to the domestic market in 2012 by …% as compared to 2011 to …thousand tons, the export declined by …% to … thousand tons.
Despite the accomplished modernization, Belsolod continues increasing its production potential. In 2012 Belsolod acquired the production space of Polotskoe pivo which includes moderate brewing and malting production. Previously the plant belonged to Krinitsa, which is currently about to be privatized by the sate. In our opinion, in 2012 the malthouse of the plant reduced its output from …to …thousand tons.
In 2013 Belsolod set in operation its own elevator for storing and processing of about 100 thousand tons of malting barley. 180 bln of Belorussian rubles was invested into this project. Prior to this Belsolod had to store the production at many bread processing plants.
Company Krinitsa is the second by volume producer of malt in Belarus. The biggest brewer in the republic owns a malthouse which produces ... thousand tons. According to our estimation this capacity allows to meet the majority of the company's needs for materials. Besides, the own production gives Krinitsa a possibility to pursue a more flexible purchasing policy and secure the control over the material quality. In 2012 the company increased the output by … % to …thousand tons. As we see, the malt production approaches its potential.
Belarus division of Heineken, namely Rechitsapivo in 2010 announced about the start of beer production from own malt at two of its plants. Striving to fully control all production chain, Heineken got concerned with growing contract barley, the volume of which according to company information covers the malthouse needs.
In order to do it late in 2010 the company completed reconstruction of the malthouse under the brewery Rechitsapivo (Gomel region). The reconstruction at Rechitsa malthouse included capacity expansion. According to the company information, its productivity grew minimally to … thousand tons per month and during the summer downtime it at the minimum halved.
State company Brestskoe pivo also has a malt production of its own with a capacity of ... thousand tons. In 2011 the company produced about … thousand tons of malt, but in 2012 ...
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