Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
drinktec 2013 Press release No. 1 – Agreement between Messe Munchen GmbH and publishers hbmedia: drinktec takes over the
drinktec 2013 Press release No. 1 - Agreement between Messe Munchen GmbH and publishers hbmedia: drinktec takes over the PETpoint brand
Agreement between Messe Munchen GmbH and publishers hbmedia
drinktec takes over the PETpoint brand
With effect from 1 October 2009 Messe Munchen GmbH is taking over the rights to the PETpoint brand from heidelberg business media GmbH (hbmedia), Heidelberg. Overall responsibility for drinktec and PETpoint is therefore now with Messe Munchen. PETpoint is a presentation platform for technologies for manufacturing beverage packaging made of PET. Since 2005 it has been integrated into drinktec, the World’s Leading Trade Fair for Beverage and Liquid Food Technology.
Despite the difficult economic climate, PETpoint was able to expand again at the last event. Within drinktec 2009 it took up 50 percent more space than at drinktec 2005. Demand was high not only among the exhibitors, but also among the visitors to the PETpoint display. 95 percent of the drinktec visitors rated the range on show at PETpoint as 'excellent to good' according to a survey conducted by market researchers TNS Infratest.
"All in the same hands"
"Now we are gathering together in one organisational framework that which has long since belonged together" – this is how Dr Reinhard Pfeiffer, the Managing Director at Messe Munchen responsible for drinktec, sees the completed fusion between drinktec and PETpoint: "For the exhibition management it is simpler if everything is organised by one source; visitor communication, too, will be easier. In terms of content we will be continuing what has so successfully been built up over the years. The subject of PET will remain an important component of drinktec."
"Over six years of successful cooperation with Messe Munchen has shown that the exhibitors and visitors of PETpoint will be in the best hands with Messe Munchen," explained Alexander Buchler, founder of PETpoint and Managing Director of hbmedia. "As a trade publisher and exclusive information partner for the PET industry, hbmedia will remain closely connected with PETpoint in terms of content. By stepping back from cyclical trade-fair operations, we will be able to develop new information offers in our core business of publishing for our global readership in industry. This will give our advertising partners even more attractive access to their target groups."
The take-over of PETpoint by Messe Munchen does not of course mean the end of the cooperation between drinktec and hbmedia. The Heidelberg-based publishing house and its trade magazine PETplanet Insider will in future, too, be putting together a professional information offer for drinktec in the form of an extensive accompanying programme on the subject of PET. While Messe Munchen will be looking after the needs of exhibitors in PETpoint from acquisition through to final processing.
Further cooperation between hbmedia and Messe Munchen
In addition Messe Munchen and hbmedia will be continuing to work together on the 3rd drink technology India from 18 to 20 November 2010 in Mumbai. The event is taking place for the first time in the Bombay Exhibition Centre, in conjunction with International PackTech India, whose organiser is Messe Dusseldorf.
The idea for PETpoint was developed at the turn of the millennium by hbmedia GmbH of Heidelberg. For this publisher of the international trade magazine PETplanet Insider, PETpoint was a way of extending its information offer of print and online media and conferences to include an exhibition. It started in 2002 in the form of an independent event organised by hbmedia in Essen – held in parallel with the packaging trade fair interpack in Dusseldorf. The focus on PET bottles for applications in the beverages industry led hbmedia to a cooperation with Messe Munchen, the organiser of drinktec, the World’s Leading Trade Fair for Beverage and Liquid Food Technology. In 2005 PETpoint became an integral part of drinktec. Since then PETpoint has benefited from the proximity to its main customers, the beverage fillers.
PET is booming
PET (polyethylene terephthalate) quickly became the most important packaging material for containers of beverages and liquid foods. In 2009 it is estimated that for the first time ever the number of PET bottles used worldwide for filling beverages will surpass 400,000,000,000 (400 billion!) – that?s around one third of all beverage packaging units. Research into alternative plastics is continuing apace, but so far there is no end in sight to the boom in PET.
This press release is also available on the internet, at: http://www.drinktec.com/link/en/22794810#22794810
Photos of drinktec 2009 can be downloaded from: http://media.messe-muenchen.de/drinktec/Standard_e/SelectCatalog_Presse.jsp
drinktec is the world’s leading trade fair for beverage and liquid food technology. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all the key producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. The fact that the entire production chain is represented at drinktec emphasises the fair?s role as the world?s leading trade fair for the sector. Manufacturers come along to present the latest technology for producing, filling and packaging beverages of all kinds, as well as liquid food – including raw materials and logistics solutions. A special feature of drinktec is that entire machinery systems and plant are set up here and demonstrated in action – this kind of a display is unique to drinktec. drinktec 2009, which took place at the New Munich Trade Fair Centre from 14 to 19 September 2009, attracted 1,402 exhibitors from around 72 countries. On the six days of the fair approximately 60,000 trade visitors attended, over 33,000 of them from abroad. The visitors came from 170 countries to Munich.
Messe Munchen GmbH
drinktec Press Office
Johannes Manger and Christina Maier
Tel. (+49 89) 949-20630, Fax (+49 89) 949-20689
[email protected] / [email protected]
heidelberg business media GmbH
Tel. (+49 6221) 651080