Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Table of Contents
- Collection and Use of Information
- Sharing of Information
- Data Integrity
- Links to Other Websites
- Controlling Unsolicited Email
- Enforcement, Dispute Resolution, and Verification
- Contact Information
Journal.Beer (Beer Business) values the privacy and security of the information that you share with us. This Privacy Statement applies to information collected through www.pivnoe-delo.info (the “website”). This Privacy Statement also applies to other information Journal.Beer receives in the United States from Europe. This Statement describes how Journal.Beer collects, uses, shares, protects, or otherwise processes your personal information. By using this website, you agree to the terms of this Privacy Statement.
Collection and Use of Information
Journal.Beer collects personal information to set up and manage accounts for our ecommerce services and to handle orders of goods and services from Journal.Beer.
You may need to provide Journal.Beer with personal information such as:
names; phone numbers; mailing, billing, shipping, and email addresses;
bank account information; credit and debit card information; dates of birth; and identification documents.
Journal.Beer uses such information for:
website registration; enabling sales and other transactions; processing payments and settlement; sending payouts; handling orders; providing receipts;
providing customer service; providing dispute resolution, chargebacks, refunds, or related issues;
marketing and surveys; sending service update notices;
recovering debt and collections; detecting and preventing fraud; detecting and preventing violations of our legal agreements;
measuring, improving, and customizing our services; and
fulfilling other technical, logistical, financial, tax, legal, compliance, administrative, or back office functions.
Journal.Beer may also collect background information and credit checks from third parties to verify your identity; deter, detect, and prevent fraud and illegal activity; make business decisions; and as a part of our legal obligations. Journal.Beer retains such information for as long as reasonably required for business purposes or as reasonably required to comply with our legal obligations.
Journal.Beer collects information from you to post entries to our community website or forums. Such information may include your email address, Internet Protocol address, user name, date and time of signup, and date and time of posts to the forum.
Journal.Beer uses this information for the secure and efficient functioning of our website, to provide you with access to our community site, to detect and prevent violations of our legal agreements, and as part of any legal obligations related to our community website.
Journal.Beer collects information on each transaction conducted through our website. Such information may include the amount of the transaction; the goods purchased; the identity of the supplier, affiliate, and customer; payment type; currency; location; Internet Protocol address; and websites visited.
Journal.Beer uses such information for refunds, for customer service, for website optimization, or for other administrative or business purposes. Journal.Beer may share information related to the transactions you conduct through our website with suppliers, affiliates, or customers for the purposes disclosed in this Privacy Statement. Journal.Beer retains transaction information for as long as reasonably required for business purposes or as reasonably required to comply with our legal obligations.
Customer Service Correspondence
Journal.Beer also collects information involving customer service correspondence. This information may include emails, internet chats, faxes, or telephone calls directed to our customer service centers. Journal.Beer processes this information to provide customer service, handle complaints or disputes, measure and improve our customer service, detect and prevent fraud, and detect and prevent violations of our legal agreements. Journal.Beer retains customer service information for as long as reasonably required for business purposes or as reasonably required to comply with our legal obligations.
Cookies, Web Beacons, and Logs
Journal.Beer collects information related to your use of our website using cookies, web beacons, and log information.
Web beacons are objects embedded into web pages that allow us to determine whether and for how long users view web pages. We use web beacons for site traffic reporting, unique visitor counts, auditing and reporting, personalization, and other functions.
Log information may include web requests, Internet Protocol address, operating system, browser type, browser language, date and time of your request, and cookies that may uniquely identify your browser. Journal.Beer uses this information to enhance the functionality of the website and to make your access more convenient, secure, and efficient.
Journal.Beer also uses information gathered from logs, cookies, and web beacons to monitor website performance; improve website design, functionality, and security; and assemble web analytics and activity trends. Journal.Beer retains such information for as long as reasonably required for business purposes or as reasonably required to comply with our legal obligations.
You may stop your browser from accepting cookies or web beacons. The Help portion of your browser should explain how to configure your browser’s cookie handling. Your browser may have add-ons that may help you block web beacons. You may have limited functionality if you block cookies or web beacons set by our website.
We will seek your consent prior to using your personal information in a manner incompatible with the purposes we described in our Privacy Statement at the time of collection. You may choose not to provide any personal information to Journal.Beer, in which case we will be unable to provide services to you.
At your request, we will provide you with reasonable access to your personal information, so that you can review what we have stored and, if you choose, request corrections to it. You may request access by writing to us at the address listed in the Contact Information section below. After you request access, we will provide the personal information that you request as soon as practically possible and generally no later than thirty days following the request. If you wish to correct your personal information, please send us a written explanation of the particular information that you believe should be corrected. Where information will not or cannot be accessed or amended, we will tell you the reasons.
Journal.Beer stores, collects, and otherwise processes information in Kharkov, Ukraine.
Journal.Beer combines technical and physical safeguards with employee policies and procedures to protect your information. We work to protect your personal information during transmission by using Secure Sockets Layer software, which encrypts the information that you provide online at our website. We will use commercially reasonable efforts to protect your information. We will also continue to assess new technology for protecting information and upgrade our information security systems when appropriate.
Further, we permit only authorized Journal.Beer employees and third parties to access any personal information. If an employee misuses personal information, we may take disciplinary action, up to and including termination of employment. If any third party individual or organization misuses personal information, we will take action, up to and including termination of any agreement between Journal.Beer and that individual or organization.
Journal.Beer processes personal information only for the purposes it was originally collected and in accordance with this Privacy Statement. Journal.Beer takes commercially reasonable steps to ensure that the personal data is relevant, reliable for its intended use, accurate, complete, and current for the purposes for which it is used. Journal.Beer retains information for as long as reasonably required for business purposes or as reasonably required to comply with our legal obligations.
Journal.Beer does not sell products for purchase by children, but we do sell children's products for purchase by adults. We do not knowingly collect, maintain, or use personal information from children under age 16. If you are under age 16, do not share personal information with us.
Controlling Unsolicited Email
We may send you information about our products and services. You may log into the Profile Center and update your Preferences to stop receiving this information. You may also opt out of Journal.Beer's marketing list or update your information by notifying us at [email protected] at any time.
Journal.Beer may amend this Privacy Statement on one or more occasions by posting a revised statement on this website or a similar website that replaces this website. Journal.Beer will amend this Privacy Statement in a manner consistent with the Safe Harbor Principles.
Enforcement, Dispute Resolution, and Verification
Please contact us with any questions or concerns related to this Privacy Statement by using the address listed in the Contact Information section below. We will investigate and attempt to resolve complaints or disputes regarding personal information in accordance with this Privacy Statement.
If you have questions or concerns related to this Privacy Statement, you may contact us by email at [email protected] or by writing to us at:
Ukraine, 61103, Kharkov, post office box # 450, Pivnoe Delo (Beer Business)