Asahi Mixes Drinks as Japan’s Beer Market Shrinks

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Japan’s beer makers keep a grip on their home markets while branching out abroad.

In an era when Budweiser is sold by a Belgium-based company and California’s Lagunitas IPA is partly Dutch-owned, Japanese beer has remained in Japan’s hands, away from the global consolidation party. (more…)

Japanese beer firms make headway in South Korea

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Japanese beer is becoming increasingly prominent in South Korea, where its popularity is growing mainly among young people due to its deeper flavors and finer beer head than domestic brews. (more…)

Euromonitor: Japanese Beer Manufacturers Prepare for Potential Change in the Liquor Tax

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For the first time in the last decade, the Japanese mid-priced lager segment posted positive growth in 2015. Although it was only a slight increase, at 0.3% in volume terms, this indicates that Japan’s beer market has started to shift gradually. The category’s growth in 2015 was mainly driven by a successful new launch, writes Euromonitor International. (more…)

Japan. Asahi Risks European-Sized Hangover

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The standard line when it comes to Japanese consumer companies making acquisitions overseas is that they’re trying to escape the demographic decline at home. So what to make of Asahi’s reported interest in eastern Europe? (more…)

Japan. Asahi Breweries Ltd. plans to expand its exports of beer

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Asahi Breweries Ltd. plans to expand its exports of beer, Shinichi Hirano, president of the Japanese company, said in a recent interview.

Hirano said Asahi Breweries plans to strengthen sales of its beer at international airports and luxury hotels overseas. It “aims to take active promotion measures at places where high-end premium beer sells well,” he said. (more…)

Asahi Eyes U.S. Beer Expansion With $3.7 Billion War Chest

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Asahi Group Holdings Ltd., the Japanese brewer that’s buying European brands from Anheuser-Busch InBev NV worth $2.9 billion, is now pursuing deals in the U.S. that would help boost distribution of its Super Dry beer in the world’s largest economy. (more…)

Japane. Highest-ever Q1 sales for Asahi

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Asahi Group Holdings Ltd, the Japanese brewer that’s buying European beer brands worth US$2.9bil from Anheuser-Busch InBev NV, posted its highest-ever first-quarter sales as demand for its alcoholic beverages rose. (more…)

Beer trouble: Why South Korea’s local brewers are crying foul

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Beer imports surged 43 per cent last year in South Korea, as consumers, among the most enthusiastic beer drinkers in Asia, move beyond often-bland local lagers.

South Korean beer drinkers are drinking to the more robust flavours of imported brands, encouraged in part by attractive discounts for multi-packs – so much so that local brewers are crying foul over pricing tactics and have asked for government help. (more…)