Drinktec 2017 is also an excellent marketing platform

  • Reading time:6 min(s) read

Suppliers of advertising materials, on-packs, and point-of-sales solutions, external and internal advertising and brand-oriented catering/restaurant supplies as well as promotional ideas and services are just at the right place at drinktec, and this also applies to those interested in these product segments. Marketing and sales promotion are focal topics of drinktec 2017, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, which will take place in Munich from September 11 to 15, 2017. (more…)

Fiji. Vanuatu beer company forced to place contracts abroad

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Pressure and fiscal instability in Vanuatu could not allow a Vanuatu beer company to invest on its can production line in Vanuatu because the can production line alone is costly.

The cost of production alone by Vanuatu Brewing Ltd (VBL) appropriately VT125million ($F2.47m). (more…)

Heineken aims to be market leader in Myanmar by 2020

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Heineken intends to become the market leader in Myanmar’s beer market by 2020, confident that it can beat local and foreign products in one of the biggest emerging markets in the Asia Pacific region. (more…)

5 Things to Know About Chinese Consumers

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The world is watching a slowing China and is increasingly concerned that China’s consumers are about to close their wallets. A new report from consultancy McKinsey & Co. says that won’t likely be the case. Here are five takeaways from the report, which surveyed 10,000 consumers, ages 18 to 65, across 44 Chinese cities. (more…)

Thailand beer market attracts neighbors

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Thailand is one of the largest alcochol markets in Southeast Asia, which amounts to 497 million litres. Beer occupies 62.93% of the total alcohol market. According to the Center for Alcohol Studies, Thais drinks 64.31 litres of alchohol drinks per capita over the year. (more…)