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Anheuser-Busch Announces Lineup of Brands to be Featured in Super Bowl XLVII Ads

Viewers Will See a Mix of Traditional Favorites and the Debut of New Brands

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AB InBev Rolling Out Black Crown for 2013

In 2013, U.S. drinkers will be able to taste Black Crown, a new, stronger version of Budweiser, said Bloomberg. The drink, which Anheuser-Busch InBev NV said has a more distinct flavor and taste than regular Budweiser, was selected for production … Continue reading

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Beck’s launches Beck’s Sapphire in US

Germany-based Beck’s has introduced Beck’s Sapphire, a golden pilsner brewed with German Saphir aroma hops in the US.

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Anheuser-Busch to unveil new beer at Super Bowl

For the second consecutive year, Anheuser-Busch InBev will serve up a new brew to Super Bowl viewers.

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Century-old fight for Budweiser name hits new snag

AP Interview: Czech brewer rejects latest offer to settle 106-year fight over Budweiser name

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Peroni boosts SABMiller sales in gloomy UK beer market

British drinkers’ growing thirst for Italian lager Peroni has helped brewer SABMiller buck the trend of falling beer sales in the UK.

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Heineken Revival in U.S. Starts With Multicultural Beer

To get Heineken NV (HEIA) growing in the U.S. again, Dolf van den Brink first gained control of some of the imported beers Americans were drinking instead of Heineken.

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Would some of the best selling beers be as global a success if they were advertised less?

There is no doubt that advertising is one of the most important tools that a company can use in order to push sales and to make a name for itself, but I want to look at how advertising has affected … Continue reading

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Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados

A beer created in France and flavored by Mexican tequila to appeal to younger drinkers from Russia to Brazil is providing a fillip for Heineken (HEIA) NV as growth slows in more traditional European markets.

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US. Miller Lite to Celebrate “Beersgiving”

More than half of Americans gather with friends on the night before Thanksgiving, so Miller Lite is going to sponsor $50,000 of those celebrations this Beersgiving.

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