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Would some of the best selling beers be as global a success if they were advertised less?

There is no doubt that advertising is one of the most important tools that a company can use in order to push sales and to make a name for itself, but I want to look at how advertising has affected … Continue reading

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Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados

A beer created in France and flavored by Mexican tequila to appeal to younger drinkers from Russia to Brazil is providing a fillip for Heineken (HEIA) NV as growth slows in more traditional European markets.

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US. Miller Lite to Celebrate “Beersgiving”

More than half of Americans gather with friends on the night before Thanksgiving, so Miller Lite is going to sponsor $50,000 of those celebrations this Beersgiving.

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Pouring New Life Into Light Beer, a $50 Billion Market

At a beer industry summit last month, Ed McBrien, distribution chief for MillerCoors, compared himself to a typewriter salesman in an iPad age.

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Having a Beer With the Boss of Molson Coors

Molson Coors’s top brew is winning over drinkers, but is that enough to overcome a flat beer market?

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MillerCoors rebrands MGD 64 as Miller64

MillerCoors, a joint venture between SABMiller and Molson Coors Brewing, has re-launched MGD 64 with bold new logo and smoky silver and red labels as Miller64 in cans and bottles at bars, restaurants and grocery stores across the US.

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Asahi seen as frontrunner to buy StarBev -sources

* Japan brewer tipped to buy east European beermaker StarBev * Sale of CVC’s StarBev could come within two weeks * StarBev sale could raise about $3 bln for CVC Capital

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AB InBev, others mull bid for StarBev – sources

Anheuser-Busch InBev NV and other beer brewers are mulling a potential acquisition of StarBev, the owner of Czech lager Staropramen, sources familiar with the situation said on Tuesday.

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Homer Simpson’s Duff Beer Goes On Sale In The UK

The fictional beer enjoyed by Homer on The Simpsons television show is now a reality for consumers in the UK.

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CVC Said to Hire Adviser After Japanese Approaches for StarBev

CVC Capital Partners Ltd., the British private equity firm that owns Formula One, is weighing whether to pursue a sale of Staropramen brewer StarBev after receiving approaches for the company, three people with knowledge of the plans said.

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