Company’s background and structure Tsingtao Brewery remains the most famous and top-rated brewing company in China, though it lost the leading positions 10 years ago. Besides, Tsingtao Brewery is a major beer exporter and a sole big beer manufacturer known … Continue reading
Company structure Ownership structure of a major Chinese producer is rather complex, and it has been recently changed. But the central company, serving as a base of brewing business is still China Resources Snow Breweries, Ltd. (CR Snow below).
Less but more expensive The fall in sales volumes considerably affected brewers’ revenues. The two digit growth rates that were observed till 2013, gave way to a more modest figures and in 2015, the sales revenues grew by …% compared … Continue reading
Wealthy representatives of “New China” ever more frequently prefer to buy a bottle or two of special quality beer and background ignoring the mainstream product. In truth, many Chinese think that only import beer can be qualitative and can outline … Continue reading
Till 2012, the import segment was microscopic, amounting to 0.1%. Its heyday began as the national beer producers started withering. The popularity of import brands was growing due to the powerful trend of the market premiumization.
Do the Chinese drink a lot of alcohol? According to WHO, in China 44% of people over 15 consume alcohol. As we can see the share of alcohol consumers a little exceeds the world’s average 37%, but is behind the … Continue reading
Beer is a seasonal product. The sales level is dependent on the weather: the hotter it is, the higher demand for beer, water, and soft drinks is and vice versa.
The rapid growth of sales of premium beer and equally rapid decline of the cheap one cannot be explained only by consumers’ preferences change. The answer to the question “What is going on?” can be found in the publication by … Continue reading
In order to determine the fundamental reasons for the Chinese market reduction and particularly its cheap segment, let us consider the social factors affecting the volumes of beer consumption. And then, we will analyze how they could change in the … Continue reading
Production and sales Before speaking of the data published in the official reports by National Bureau of Statistics of China (NBSC below), let us pay attention to one peculiarity. Firstly, they can change significantly due to updating. Secondly, the percentage … Continue reading