Review of Russian Beer Market: Research of Euromonitor International

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Starting from 2007, the Russian beer market has been demonstrating an annual decline, and 2015 was not an exception. The negative macroeconomic situation in the country had a strong impact on the market in the past year, affecting the increase of food inflation. Apart from the difficult economic situation, the past year was memorable for the beer industry for a number of legislative initiatives that had a negative effect on the market. (more…)

A new Vietnamese consumer is emerging…

A new Vietnamese consumer is emerging…
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At Heineken Financial Markets Conference (Ho Chi Minh City, 11 May, 2016) there were made several detailed reports on Heineken strategy in Asia Pacific region as well as on the current state of Vietnam beer market. Below you will find a fragment of Vietnam market overview, represented by Laurent Theodore, Commercial Director of Vietnam Brewery. Ltd (Heineken N.V.). (more…)

Vietnam. “When I saw that 94% of the total alcohol consumption is beer, I was really shocked”

Vietnam. “When I saw that 94% of the total alcohol consumption is beer, I was really shocked”
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At Heineken Financial Markets Conference (Ho Chi Minh City, 11 May, 2016) there were made several detailed reports on Heineken strategy in Asia Pacific region as well as on the current state of Vietnam beer market. Below you will find a fragment of Vietnam market overview, represented by Leo Evers, Managing Director of Vietnam Brewery. Ltd (Heineken N.V.). (more…)

China. April 2016 saw price cut for beer and wine after “holiday” price rise

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Despite the market premiumization, Chinese producers speak about, beer and wine, on the contrary are experiencing price fall.

According to Price monitoring center of National Development Commission People’s Republic of China, in April 2016, the average prices for beer in bottle of 630 ml decreased by 0.68% against March and returned to the figures of the year beginning. (more…)

China. In the 1Q2016, AB InBev beer sales in China decreased by 1.1% to 16.63 million hectoliters

China. In the 1Q2016, AB InBev beer sales in China decreased by 1.1% to 16.63 million hectoliters
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Anheuser-Busch InBev company has disclosed 1Q2016 performance results and has shared expectations for the further year.

According to the quarter report, industry volumes in China remain under pressure. However, AB InBev volumes continue to perform ahead of the industry, declining by 1.1% in the quarter, helped by the focus on the Core Plus, Premium and Super Premium segments. (more…)

China. In 1Q2016, the sales of Tsingtao Brewery fell to 5.34%, while net profit increased by 2.47%

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In the first quarter of 2016, the situation in the Chinese beer market did not significantly improved, but the competition became even more intense. Even in such conditions Tsingtao Brewery Co., Ltd. continues to explore the domestic market and introduce new and more effective methods of marketing to expand its presence in the regions of the country. (more…)