Thailand. Move to boost rural economies

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Thapana Sirivadhanabhakdi, chief executive and president of Thai Beverage Plc (ThaiBev), is keen on strong cooperation between all stakeholders from the government and the private sectors to drive rural economic development. (more…)

Jeff Wu: in 2015, the Thailand beer market grew by 1.3%

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According to Jeff Wu, Marketing Director of TAP Group, in 2015, the Thailand beer market grew by 1.3% by volume compared to 2014. The share of beer premium segment, where Heineken trademark is available, continued to account for 96% of the market. (more…)

National Boozebuster Notifies Thailand Pre-Mixed Cocktails are Illegal

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After going dark for some months, the nation’s top alcohol regulator is back with more bad news.

Lao pan, those ubiquitous iced cocktail jugs sold at every festival and night market in Thailand? Illegal since 1950, Samarn Futrakul, the renowned prohibitionist who heads the alcohol control board, pointed out to reporters Sunday. (more…)

Thailand. Can Thai Beverage Public Company Limited Defend its Fastest Growing Segment?

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Thai Beverage Public Company Limited had enjoyed growth in both sales and profit in 2015.

Without a doubt, the company’s Beer segment was the standout performer for the year, with revenue and sales volume increasing by 22.5% and 17.5%, respectively. The segment had also gained market share at the expense of the Leo brand of beer, a leading competitor to Thai Beverage’s own Chang beer brand. (more…)

Thailand beer market attracts neighbors

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Thailand is one of the largest alcochol markets in Southeast Asia, which amounts to 497 million litres. Beer occupies 62.93% of the total alcohol market. According to the Center for Alcohol Studies, Thais drinks 64.31 litres of alchohol drinks per capita over the year. (more…)