Company structure Beijing Yanjing Brewery Co., Ltd. (further Yanjing Beer) was founded in 1980 and is the only big brewing company, which never had connections with transnational groups.
Beer, as we know it today, was first brewed in China in 1900 when a brewery was founded in Harbin, the capital of Heilongjiang Province. The country has never looked back.
China. Elephas Investment Management about consumption, competition, and tendencies on the beer market
An authorized agent of Yanjing Beer at company Elephas Investment Management (EIM), an Asia based alternative investment management firm, represented results of a research concerning the Chinese beer market situation on 20 May, 2016.
The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative.
Li Fucheng, CEO of Beijing Yanjing Beer Group Corporation, commented on the situation on the beer market in China at the economic conference.