Pivnoe Delo


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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer Business (Pivnoe Delo) #2-2009

Russia: malt production and market

For the first time in many years malt production is falling in Russia. The resource base has been dynamically developing since the middle of the 90-ies. But the malt deficit was satisfies only by the end of 2007, when malt production grew by 26%. This year can also be considered the most successful one both for breweries and malt producers by volume market growth volume. May 2008 was the turning point, as it became obvious that the current resource supply is more than enough to satisfy the demand. There began the first decline in malt production.

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Ukraine beer market 2008

Within the past five years Ukraine beer market has been exhibiting quite a robust development dynamics. Its annual growth rate left behind not only the saturated market of developed countries but also exceeded the largest in the Eastern region Russian market. However in 2008 the dynamics which had been considered predictable changed.

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The favorite brands of young Russians

In spring 2009 company Profi Online Research found out about the favorite brands of young Russians among those presented on the beer market. In the research the emphasis was made on the consumption assessment, loyalty, and brand awareness. The article includes previously published results of the research and some details of young audience preferences. Victoria Sokolova, research director of Profi Online Research speakes in more details about young Russians preferences in the context of beer market price segmentation and main factor effecting the brand choice.

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Lean production

Costs cut programs have become more actual in the times of economic instability. While in the past high profitability of breweries was driven by fast market growth, now good financial performance can be achieved only with expenditure reduction. However the brewers say that the projects on operational costs optimization has been launched long ago and various market development schemes are taken into account in companies’ plans.

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24 Июл. 2009



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