Small brewing scale
Mini-breweries account for about 0.8% of Russian beer production, restaurant breweries – for about 0.2%. Do we really have to consider such a small market segment? Yes we do, since the customers are gaining distinct interest for natural, draught and original. In case minibreweries focus on these qualities of the production and encourage beer patriotism. they will be able to compete with the federal companies. Certainly only provided the latter do not do the same thing.
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