The rise and rise of the Indian beverages market

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drink technology India finds fertile soil
India is one of the fastest growing economies in the world. It has a prosperous middle class, numbering around 300 million, who are oriented towards western consumer habits. The beverages market is profiting from this, and for many years it has been experiencing a unique boom. Already beverages consumption in India is the third highest in the world, after the US and China – and there seems to be no end in sight to this rise. Across all categories of beverages, further increases – some in double-digit figures – are predicted for the coming years. In this land of tea and coffee drinkers, packaged cold beverages in particular have tremendous potential. Rising consumption places demands on corresponding investment on the part of the beverages and food industry. Existing plant and machinery has to be modernised, and new installations set up. It is against this fertile background that drink technology India 2010 is taking place – from 18 to 20 November 2010 at the Bombay Exhibition Centre.