Beer Business (Pivnoe Delo) #3-2010

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Beer market of Russia 2010 The brewing industry development and the dynamics of the Russian beer market in 2010 have been considerably different from other regions of Eastern Europe. While the markets of Ukraine, Kazakhstan, and Belarus started going out of the recession, Russia saw one more curve down and Russian brewing companies have reduced their sales both by volume and by value. There was a detention of recession as negative consequences of the economic crisis were aggravated by a sudden fall of beer affordability. This was caused by excise rate growth which has risen by 200% to 9 rubles per 1 liter since January 2010. The branch economy: dramatic excise change Raw materials markets Market segmentation Beer sorts Companies' positions   Carlsberg   AB InBev   Heineken   Efes   SABMiller Read this article Beer market of Ukraine 2010 In 2010 the Ukrainian beer market has stabilized but the recession changed the sale structure of the leading producers notably. The market has become more polarized and dynamic, we saw new economy and premium brands. The leaders’ reaction to the trends were different which yielded different results, and in general small breweries showed a good sale increase. The market analysis Leading…