Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
RASTAL – beautiful glasses and much more
RASTAL presents a first – beer truffles, along with know-how, quality, service and good taste
RASTAL, the leading enterprise with products in the fields of drinking-glass design, drinking-glass production and decoration enjoys an international presence. Product know-how acquired and expanded over decades has made RASTAL the sought-after and expert partner everywhere when beverages, the hospitality sector and service are theme number one.
Presentation and performance
RASTAL does not only make the “bespoke suit” for a beverage, it also thinks ahead to benefit its customers. The unique knowledge of the sector it possesses as glass supplier has allowed it in the meantime to develop comprehensive consulting services. For in the field of beverages enjoyment and service, a wide spectrum of different market requirements and conditions has developed in which new paths in marketing and brand concepts are constantly being sought. In integrated approaches, core messages of new or established brands are being adapted as basis for cross-marketing concepts. Around the core theme, the beverage, powerful performance is created for every guest, from perfect logistics to the visual appeal of the glass, finishing with successful presentation.
Beer truffles from Sabine Pauly
Latest example: the chocolatier Sabine Pauly, whose reputation meanwhile extends far beyond trade circles, has created for RASTAL three beer truffles which not only provide an unusually enjoyable taste experience as a dessert alternative, they are also ideally suited to be enjoyed together with a beer and its appropriate truffle because the harmony of taste in malt, hops and chocolate is brought to the fore best of all by a glass of chilled, refreshing beer. In tune with the current trend in the field of enjoyment, the theme “beer”, RASTAL is presenting a new, surprising and equally impressively good-tasting beer-oriented variation for gourmets. No longer does the refreshing, uncomplicated and stimulating thirst quencher with a number of varieties stand in the foreground, it is now a legendary beverage rich in tradition and with a wide range of subtly different tastes. Sabine Pauly draws on the particular qualities of pilsner, wheat and dark beer for her unexpected but delicious exclusive creations, thus demonstrating her own individual respect for the fine art of brewing. Especially made for the aroma spectrum of each of the beer varieties, chocolatier Sabine Pauly creates little hand-crafted artworks in her patisserie which, with their refined, harmonized ingredients and love of detail in their making, create a fascinating new taste experience.
- the Hefeweizen truffle with sweet, salty groundnut p?t? is an enticing contrast to the distinct yeast note of wheat beers that beer-connoisseurs value so highly, and thus creates an highly satisfying balance in taste between beer and truffles.
- the Tyrolean smoked ham, premium pilsner and fleur de sel truffle is oriented to the characteristic, smooth-bitter hops note of pilsner and combines this with the sweet-salty aroma of air-dried Tyrolean ham.
- the manjari couverture truffle with dark beer and caramel brings out the “darker” taste notes, the 64% Grand Cru high-grade cacao proportion of the couverture lends the taste spectrum nuances of fine-acidity which perfectly complement the malty-sweet caramel note of the dark beer.
RASTAL is also working to further extend its position as all-round trendsetter in service and beverages enjoyment in the future and to ensure the satisfaction of its customers with imaginative concepts. Leading experts such as the chocolatier Sabine Pauly or the sensory science specialist and sommelier trainer Martin Darting support RASTAL in the development and market launching of new glass series and innovative, highly-promising ideas in the beverages enjoyment field and hospitality sector. Always in the forefront: customer value-added based on successful brand management and enhancement – also in the periphery of the bars and restaurants sector.
19 Ноя. 2010