The slogan for drinktec is 'Go with the flow'. It?s a rallying call for all those who want to be part of the global network in the beverages and liquid food industry and be present at its strongest and most go-ahead platform for new business: drinktec. This event, the 'World?s Leading Trade Fair for Beverage and Liquid Food Technology', unites the entire sector. It gets things moving, it keeps them going forward, and every four years it virtually re-invents the industry. The fair?s 'Flow' visual captures this spirit. Now this key visual has itself been given an update. The new 'Flow' will be supporting the marketing campaign for drinktec 2013.
Orange instead of blue
The 'Flow' visual is all about movement and dynamism, it is an energy-charged jet of liquid, whose various shades of blue awakened associations with water. The new 'Flow' is every bit as energy-packed as its predecessor, but is coloured orange instead of blue. Why orange? The answer is obvious: Because that?s the colour of drinktec.
drinktec is the motor that sets ideas in motion
The newly designed key visual widens out the associations of the jet of liquid. It can be interpreted in all kinds of other ways, not just as water. And, according to Exhibition Director Petra Westphal, "That is as it should be. The 'Flow' represents the motor that sets the ideas in motion. It symbolises an open channel of communication." If the sector can be seen as a world-spanning network, then the 'Flow' is representative of the supply line and the channel that links it all up. In this way drinktec can be seen as a kind of accelerator: it charges the sector (the 'Flow' as a beam of energy!), sets it in motion and thereby brings together companies and markets, supply and demand. Whatever the interpretation, Petra Westphal says: "The 'Flow' stands for transparency and openness, both of which are important attributes of drinktec."
Want to find out more? Click here
to see the 'Flow' live!
USPs – reformulated
The USPs for the World?s Leading Trade Fair for Beverage and Liquid Food Technology were reformulated in line with the new key visual for the fair. drinktec is….
It is the world’s leading trade fair for groundbreaking innovations, world premieres and new thinking.
In other words: the heart of the industry.
It is a highly efficient working fair for contacts and business. This is the place to find solutions.
In other words: a key date for your success.
- … open to all.
It is the top meeting place for the entire sector: for companies large and small, regional and global.
In other words: the hot spot for the community.
It is a magnet for exhibitors and trade visitors from all over the world. And with a global team it keeps its finger on the pulse of the industry.
In other words: a platform with no limits.
It provides ongoing advice and support for its customers. Around the world, and at the highest level – before, during and after the fair.
In other words: a powerful partner for the road ahead.
New-look drinktec team
The drinktec team now has a new look. To see who?s behind this leading world fair, click here
: Petra Westphal is the Exhibition Director, supported by Martina Maciejewski , Markus Kosak and Jasmin Regiert . Responsible for marketing and communication are: Johannes Manger (Press), Christina Maier (Advertising), Maritta D?tter (Assistant) and Christine Heufer (TV and Radio).
drinktec is the world’s leading trade fair for beverage and liquid food technology. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all the key producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. The fact that the entire production chain is represented at drinktec emphasises the fair?s role as the world?s leading trade fair for the sector. Manufacturers come along to present the latest technology for producing, filling and packaging beverages of all kinds, as well as liquid food – including raw materials and logistics solutions. A special feature of drinktec is that entire machinery systems and plant are set up here and demonstrated in action – this kind of a display is unique to drinktec. drinktec 2013, which takes place at the New Munich Trade Fair Centre from 16 to 20 September 2013, is expected to attract around 1,500 exhibitors from over 70 countries and around 60,000 visitors from more than 170 countries.