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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Czech Republic: Budweiser Budvar announces record high in last year’s beer exports

Budweiser Budvar has exported a total of 604,791 hectoliters of beer, in 58 countries around the world, representing an annual increase of 4.3%, the state-owned brewery said on Thursday. The exported beer volume was the highest during the 115 year history of the brewery. This result is very remarkable regarding the overall market situation. According to the Czech Beer and Malt Association total beer exports from the Czech Republic declined by 12% in 2010. Budweiser Budvar last year significantly strengthened its position as a leading exporter, it said.
The brewery’s leading product is the premium export lager Budweiser Budvar. Total exports of Lager accounted for 90%. About 84% of export volume went to EU countries. The largest export markets in 2010 were Germany, United Kingdom, Slovakia, Austria and Russia.
“Our biggest success is the increase in sales in Germany, which is our most important export region. We reached the highest sales volume in history at 214,408 hectoliters, a 4.7% increase year on year”, said Ing. Renata P?nkov?, Head of export department of Budweiser Budvar.
“In Germany we have extremely loyal customers who consider our premium brand, trustworthy and excellent image. They are therefore willing to pay for enjoying our beer, even the lingering recession in uncertain times higher price that reflects its quality,” added Ing. P?nkov?. Budweiser Budvar’s position in Germany is historically very good – this lager exports to Germany was not interrupted even during the Cold War. Budweiser Budvar was the best-selling imported beer in the German retail stores last year, according to AC Nielsen figures.
“We appreciate the continued success of the Slovak Republic, where our exports are showing steady growth since 2004 and within six years increased by almost half. Despite the introduction of the Euro and the difficult economic situation in the Slovak Republic 2010, we achieved annual growth of 2.2%”, said Ing. P?nkov?.
Last year was also successful in other countries. After the sharp decline in sales in 2009, which was caused by the devaluation of the ruble and other anti-crisis measures, the sale of Budweiser Budvar in Russia increased by 20%. Budweiser Budvar remains the best selling Czech beer in Austria and Switzerland, demanding market has an annual sales increase of 3.9%. Significantly increased exports for example, in Poland (+ 69%), Sweden (+ 36%), Italy (+ 34%), Australia (+ 32%) or New Zealand (+42%). Growth was achieved in the USA (+4%) and Canada (+ 5%).
In China sales almost tripled, thanks to the brewery’s participation at the World Expo 2010 in Shanghai. In Norway, Armenia, Georgia and Ukraine, sales more than doubled, the brewer said. In 2010, beer exports to India were resumed after six years as well as supplies to the Netherlands. Budweiser Budvar’s export portfolio was also enriched in some countries with new products and packaging. Been the case historically the first delivery of a dark lager in China and Australia, non-alcoholic beer in the Netherlands and a special strong beer, Budweiser Budvar Premier Select (16 ° alcohol content of 7.6% and a maturation period of 200 days) to India, Italy and Australia.
globalmalt.de
23 Янв. 2011

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