The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Study Finds Avenue for Kansas to Create Thousands of Jobs, Millions in Revenue
"From the start of the Great Recession until the most recent data reported by the U.S. Bureau of Labor Statistics, Kansas has lost 89,757 private-sector jobs-and an associated $1.3 billion in annual wages. On top of that, Kansas faces a budget gap of $550 million in Fiscal Year 2011," said Dr. Art Hall, the study's author and Executive Director of the Center for Applied Economics at the University of Kansas. "The appropriate policy response to Kansas' economic situation is to discover and implement immediate and significant ways of creating growth for the Kansas economy. Specifically, updating the sale of beer, wine and spirits to allow additional retailers to sell these products would considerably increase state tax revenue, create jobs for local communities, and generate higher wage earnings."
Dr. Hall finds that regulations that limit the mobility of resources, such as beer, wine and spirits, result in negative economic consequences, at a time when Kansas can least afford it. On Tuesday and Wednesday, February 1 and 2, CJCC will testify before the Senate State and Federal Affairs committee regarding legislation that would update Kansas' laws to allow grocery stores, convenience stores, and other retailers to sell full-strength beer, wine and spirits for the benefit of all Kansans.
"With higher unemployment rates, and depressed consumer spending, our grocers have been hit particularly hard by the economic downturn," said Jon McCormick, President of the Retail Grocers Association of Kansas. "On behalf of RGA's stores across the state that represent Kansas employees, I am dedicated to updating legislation to expand product offerings, increase grocery stores' workforce, and provide a much needed boost to businesses - large and small."
25 Янв. 2011