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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US «Beer nerd» to open new brewery in Madison

Nashville’s market for craft breweries continues to grow with Brewsters Brewery to open in Madison this month.
“Since Pargo’s closed, this community has lacked a neighborhood bar where regulars are known and people go for happy hour after work and go to watch (sports) games,” said general manager Chris Johnson.
“Brewsters is almost like happy hour all the time. Pargos was a place that everyone would come and hang out like Cheers style, and I want to get to that style of restaurant in this area.”
Brewsters is at 271 Gleaves St., in the former Pargo’s Spirited Foods.
A Middle Tennessee family in the hotel industry owns the craft brewery and entrusted its management to Johnson, who used to manage a Hooters restaurant.
“I became a beer nerd because I drink so much of it,” said Johnson, who dabbled in home brewing with college buddies. He has brought on 15-year bartender Daric Angel, previously a corporate bartender trainer for Hard Rock Caf?.
The pair plans to feature four varieties of an American pilsner, stout, wheat and imperial pale ale beers and change their added flavors seasonally, Angel said.
“My main thing is that we want to be local and gear it to locals,” said Angel, who moved to Nashville last year as an aspiring songwriter.
“There are plenty of craft breweries popping up in Nashville, but there is nothing like this in the Rivergate and Hendersonville areas,” he said.
Brewsters is stacking grain in Nashville’s booming microbrewery industry.
Two New England transplants will open Jackalope Brewing Company with an on-site taproom in March. Blackstone Restaurant & Brewery is building a
$3 million bottling and kegging plant on Clifton Avenue and plans to open it for tours this spring.
Tennessee ranks No. 39 in the number of breweries per capita, according to the Brewers Association, a national trade group.
25 Янв. 2011



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