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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

At brewery, cost-cutting was the priority

Speculation swirled about the future of the Anheuser-Busch brewery since the InBev merger. InBev's cost slashing strategy worried area officials, who took notice when InBev contested the real estate assessment of its Colorado brewery.A beverage financial analyst with a London brokerage pegged the cost-cutting strategy of InBev at $2.25 billion, which would "easily cover the bid premium they paid for old Bud."
Around 50 layoffs were anticipated at the brewery as more local cuts were imposed by InBev. At one point last winter the company turned off the heat to reduce costs, relenting when the union complained.
Sources in the union said a contract good through 2014 prevents InBev from closure in all but the most extraordinary circumstance, like increased excise taxes.
An agreement in May with the Teamsters led to some 300 buyouts at all 12 U.S. breweries, including ours. AB InBev said employees "expressed an interest in this type of program" since it included a cash incentive. The company claimed "over staffing," even though the local brewery was down 200 workers from its peak years ago.
Also retiring was Dale Willetts, the last of the first-year hires when the Williamsburg brewery opened in 1971. He had his own take on the InBev takeover.
"I'm not sure this is going to be a good thing, short- or long-term," he said in a June interview. "We have lost a long heritage of American beer-making, and that's a shame. I know In-Bev still wants to make good beer, but with them the most important thing is the bottom line. Profits."
The vulnerability of the plant was reduced to a small number that loomed large. InBev produces beer at 151 breweries in 30 countries, of which James City's represents only 0.75% of capacity.
AB InBev rolled out a campaign to cut water use by 30% globally, but our brewery had already done so by 41%. The unstated question was: Is that enough?
The county was talking secretly about reducing water rates to appease the brewery, but Newport News Waterworks wasn't budging.
They also quietly mulled an idea to use the $50 million water contract with Newport News Waterworks to reprice water, selling it at a discount to the brewery.
Gov. McDonnell interceded on behalf of James City County by reaching out to AB InBev, but executives wouldn't take his phone calls.
Inexplicably but fortunately, Anheuser-Busch InBev came through for the local United Way, meeting its goals for corporate and employee giving.
From a publicity standpoint the year ended badly for AB?InBev. In early December Julie MacIntosh released "Dethroning the King," a book about InBev's hostile takeover. It painted a picture of a dysfunctional Busch family plagued by infighting and stubbornness. Then, just before Christmas, Adrienne Martin, the 27-year-old girlfriend of 46-year-old August Busch IV, was found dead in his St. Louis mansion. 911 tapes revealed that a call for help was made 40 minutes after she was found unrespensive.

After losing its contract with AB InBev, Toano glass factory Owens-Illinois bounced back with new a new agreement with arch competitor MillerCoors, including exclusive rights to a novelty bottle with interior rifling. By May, Owens-Illinois was back to 75% of operating capacity and planned a fourth production line in September.
It was at 100% capacity in the fall, having branched out into medicine and liquor bottles after assuming a closed Pennsylvania plant's business.
Owens-Illinois announced a $20 million investment, with the help of EDA grants, to diversify the plant and add 20 jobs.

26 Янв. 2011



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