Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Poland to get 1,000 new pubs in time for Euro 2012
According to estimates made by Grupa ?ywiec, around 10,000 pubs are currently in operation in Poland. The market is not yet saturated, said Sebastian To?wi?ski, Grupa ?ywiec spokesperson, adding that the group plans to open 150 Warka beer pubs by June of next year to serve the thousands of soccer fans who will descend on Poland.
According to data from PL.2012, some one million people will visit Poland during the championships. Many business owners want to pursue the opportunity not only to serve beer drinkers from abroad, but also to build a pub culture among Poles.
Currently, only about 15 percent of beer is consumed in pubs, with the remainder being imbibed in peoples' homes, according to Danuta Gut, head of the Union of Brewing Industry Employers in Poland. The proportions are completely reversed in Germany and the Czech Republic, where drinkers enjoy 70 percent of all the beer they consume in restaurants and pubs.
In Pozna?, one of the host cities, 40 permits for the sale of alcohol were issued by mid-January.
26 Янв. 2011