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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Poland to get 1,000 new pubs in time for Euro 2012

Restaurant owners in Poland are counting on the upcoming Euro 2012 soccer championships to boost beer consumption. By 2012, 1,000 new establishments serving beer will have cropped up, while additional restaurant breweries will also open their doors, Dziennik Gazeta Prawna writes.
According to estimates made by Grupa ?ywiec, around 10,000 pubs are currently in operation in Poland. The market is not yet saturated, said Sebastian To?wi?ski, Grupa ?ywiec spokesperson, adding that the group plans to open 150 Warka beer pubs by June of next year to serve the thousands of soccer fans who will descend on Poland.
According to data from PL.2012, some one million people will visit Poland during the championships. Many business owners want to pursue the opportunity not only to serve beer drinkers from abroad, but also to build a pub culture among Poles.
Currently, only about 15 percent of beer is consumed in pubs, with the remainder being imbibed in peoples' homes, according to Danuta Gut, head of the Union of Brewing Industry Employers in Poland. The proportions are completely reversed in Germany and the Czech Republic, where drinkers enjoy 70 percent of all the beer they consume in restaurants and pubs.
In Pozna?, one of the host cities, 40 permits for the sale of alcohol were issued by mid-January.
26 Янв. 2011



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