The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
UK: PBD is ‘good for all brewers’
Last year, a number of regional brewers, with Adnams leading the charge, have attacked PBD and even suggested that Chancellor George Osborne could top up his depleted coffers by getting the brewing minnows to pay higher rates of duty.
"There's been a change of Government," Grocock says. "PBD was a significant measure brought in by the last Labour Government. The Government is looking at the whole tax system and that gives the critics of PBD the chance to get a word in."
The new duty system was introduced in 2002 by Gordon Brown when he was Chancellor. It proved a vital shot in the arm for small brewers. Many were threatened with closure as they struggled to compete with big brewers who enjoy "economies of scale", such as high-tech brewing with less wastage, that allows them to produce beer more cheaply than the micros.
PBD has been tinkered with since 2002. Today, the measure has a ceiling of 60,000 hectolitres. If a brewer produces more than 60,000 hectos a year, he gets no duty relief.
At the other end of the scale, brewers who make no more than 5,000 hectos a year get 50% duty relief on each barrel produced.
But PBD has a taper. The closer a brewer gets to the 60,000 ceiling, the more duty he has to pay - but there are clear advantages if you stay beneath the ceiling.
Since the introduction of the scheme, craft brewing has flourished. There are now more than 700 breweries in Britain, twice as many as when the Campaign for Real Ale (CAMRA) was formed 40 years ago. The choice of beer has never been greater. Nevertheless, the critics of PBD are gaining in volume and putting pressure on the Government for change.
Grocock is saddened by the attacks because he feels it has fractured the unity of a brewing industry that needs to have all its wagons in the circle at a time of declining beer volumes, an alarming rate of pub closures and a hostile media that blames beer and pubs for social problems connected to alcohol abuse.
"SIBA feels the pain of pub problems," he says. "Our members produce 85% of their beer in draught form." He argues that PBD introduced a level playing field for smaller brewers. "Micros don't enjoy the same economies of scale as bigger brewers and there are other factors to take into account.
"The raw costs of producing beer have to be set against bigger brewers owning pubs - both tenanted and managed - along with wine and spirits sales. A micro will have only production costs.
"In Germany, the duty on beer is around ?10 a barrel, which means beer is cheap for consumers while wine and spirits are dear.
"In Britain, beer is competing with all other types of alcohol, on top of which cider has a lower rate of duty than beer."
He's keen to hold out an olive branch to his critics. "The solution to the problem is not to attack PBD or call for its abolition but for all brewers to campaign for a reduction in the overall duty rate. SIBA believes duty is too high for all brewers. There should a reduction in VAT on beer as well - beer and pubs are part of the hospitality industry and should get more Government support.
"France has reduced VAT on beer and, if the French can do it, it must be a viable proposition.
"PBD has to be seen as an investment in an industry, not a tax give-away. Craft brewing ticks all the ethical boxes - it provides local employment, uses local ingredients and has a low-carbon footprint.
"And the growth of craft brewing has encouraged diversity, experimentation and innovation." With a wry smile, he points out that his biggest critic, Adnams, has widened its range of beers considerably and has even installed a small distillery.
"The success of the micros has revolutionised brewing. Brewers are no longer stuck in the groove of just making premium bitter."
He dismisses the argument - put forward in the MA in December by Paul Wells and Nigel McNally of Wells & Young's - that there are too many beers on the pub bar and this will lead to a fall in quality.
"I'm tired of hearing that. SIBA is committed to quality. We have a brewing support line and a technical services department to back up our members. And we're nudging our members to take full responsibility for dispense equipment in the pubs they supply."
Grocock is happy to talk to his critics but he won't budge on PBD.
"We should celebrate the diversity that it has introduced.
"Let's get rid of big-brand chauvinism and recognise that drinkers are promiscuous and are looking for something different on the bar. PBD has transformed the beer market - and that's good for all brewers."
26 Янв. 2011