The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Netherlands: Heineken puts faith in innovation, namesake brand — report
The Netherlands-based brewer wants to double the contribution of innovations to group net sales within the next decade, Heineken's chief commercial officer, Alexis Nasard, is quoted as saying in a Reuters report yesterday (26 January). Innovations made in the last three years currently account for 3% of sales, he said.
The brewer is also investing more heavily behind the Heineken brand, Nasard added, as is evidenced by the launch of a global advertising campaign on the brand earlier this month.
"We are increasing the emphasis on the Heineken brand in terms of resource allocation and investment," he told Reuters. "The early signs from our new campaign are very encouraging."
Heineken has a claim to be the most improved brewer of 2010 following its acquisition of FEMSA Cerveza early in the year. The deal significantly increased the firm's exposure to emerging markets, a move that many analysts believed was necessary for the company to progress. The group is also building a strong presence in Africa and has acquired a 37.5% stake in India's leading brewer, United Breweries.
At the same time, however, Heineken's exposure to mature beer markets in Western Europe remains relatively high. Excluding the addition of FEMSA Cerveza to results, Heineken's beer volumes and net sales both dropped by 2% for the third quarter of 2010.
27 Янв. 2011