Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
New tap system has beer flowing faster
Bottoms Up, an appropriately named beer dispensing system designed by GrinOn Industries in Montesano, Wash., debuted in Philadelphia during the Philadelphia Flyers' 5-2 victory over the Montreal Canadiens, and it was a smashing success, according to Ike Richman, spokesman for Comcast-Spectacor, owner of the Flyers, 76ers and the arena itself.
"It's an Internet phenomenon," Richman said. "It was being talked about and written about all over the place. We looked it up and investigated it and finally brought it in [Tuesday] night."
The system involves filling a specially designed cup from the bottom with a perfect pour from a tap in less than 5 seconds. What it means is that 40 or more beers can be poured in a typical four-tap station in less than a minute, which represents a boon to both consumers and the stadium industry.
The cups feature an opening on the bottom covered by magnetic disks that are temporarily displaced when they are placed on the taps, which fill them to the top with perfect pours every time. As soon as the cups are taken off the tap, the disks fall right back into place, creating a seal that prevents any leaks.
After the beers are finished, the magnets, which always feature some sort of company or event logo, can be saved as commemorative pieces that consumers can also hang on their refrigerators.
According to Richman, Tuesday night's debut was the first for this technology in the region. Sports venues in other areas of the country, such as Jacksonville, Fla., and Washington, D.C., had them first.More almost certainly will follow.
"We are researching the product now and considering its use for the upcoming season," Lehigh Valley IronPigs general manager Kurt Landes said. "But [it is] more likely for 2012. The video of the product is impressive."
Representatives of GrinOn Industries and other Philadelphia professional sports teams could not be reached for comment about this system.
Bottoms Up benefits consumers by cutting down or eliminating beer lines altogether during breaks in the action. Suppliers benefit by being able to sell so much more than before, with fewer fans growing discouraged by the wait or the poor quality and temperature of tap beer that is poured well ahead of time.
The caveat, for now, is that typically only one brand of beer is available in these setups. At the Wells Fargo center, for example, Budweiser is the "official" beer of the arena, and only Bud Light is available in the Bottoms Up system.
Richman doesn't expect that to change because of the marketing agreement with Budweiser.
So obviously one of the basic marketing ideas is to increase sales due to pure convenience.
Even though the Bottoms Up system also significantly reduces the 10 percent to 20 percent waste associated with conventional taps, it's not a feasible option for the bar-restaurant industry, according to Dave Rank, owner of the Starters bars in the Bethlehem area.
"You are going to save a hell of a lot of waste on beer," Rank said. "But it doesn't work in our business because we don't serve one type of beer."
Furthermore, his businesses aren't trying to serve thousands of people at a time, like stadiums, or have their customers drink more rapidly or frequently. So the extra speed is not a necessity.
Said Rank: "I don't want people drinking 20 beers in here."
Neither, obviously, do the servers at Comcast-Spectacor, who have been trained to identify and reject problem customers.
Our staff is fully trained with alcohol awareness programs," Richman said. "We monitor it closely. Our staff is very well trained to identify situations."
To that end, consumers are limited to two beers per trip.
No doubt, though, faster service will mean more alcohol consumption for some individuals, which could present a problem on the roads after games.
Either way, Bottoms Up beer sales only figures to grow in popularity, especially at larger venues such as NFL stadiums.
"You might be tapping 100,000 glasses of beer in four hours at an Eagles game," Rank said. "You don't want people waiting in line 20 minutes at halftime or during timeouts waiting for a damn beer. What a lot of people do is start going from counter to counter, and by the time you get back, you missed half of what was going on."
Added Richman: "We saw a significant increase in our beer sales as a result of Bottoms Up."
He didn't provide the specific numbers. But specific numbers aren't necessary in this case.
Bottoms Up is coming to a venue near you. Book it.
27 Янв. 2011