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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Ukraine. Public Joint-Stock Company Slavutich Brewery declares the illegality of the ban of beer retailing after 10 pm in Lviv

The decision was made on October 1st, 2010 by the Executive committee of the Lviv City Council (LCC) on the ban of beer retailing after 10 pm, was suspended — until decision making on the merits — by the Halytskyi district court where the prosecutor addressed. However, the LCC Executive committee made the similar decision again on December 20th, 2010.
The Law of Ukraine "On Amendments to Certain Legislative Acts regarding Restrictions on Consumption and Sale of Beer and Low-Alcohol Beverages" as of January 21, 2010 (No 1824-VI, Articles 15-2, 15-3) determined a comprehensive list of such restrictions. According to the above document the local administration is unauthorized to put extra restrictions on the sale of beer except for the cases of mass events. Under the current legislation, such regulatory decisions can be made only by the City Council sessions. Whereas in this case the decision was made by the Executive committee of the city council.
Currently, Public Joint-Stock Company Slavutich Brewery has entered an appeal of unlawful actions of the city administration to the prosecutor's office of the city.
We would like to remind you that the similar decision to ban the sale of beer after 10 pm was made by the Ivano-Frankivsk City Council. Later it was appealed by the prosecutor, and on January 1st, 2011, the court decided to cancel the corresponding decision of the Ivano-Frankivsk City Council as illegal.
Natalya Bondarenko, Legislative Director at "Slavutich", Carlsberg Group: "Public Joint-Stock Company Slavutich Brewery is a responsible player in the beer market. Therefore, we fully support the ban of beer sales to non-adults, actively promote moderate consumption and healthy lifestyle. At the same time I want to emphasize that the law applies to everyone, so we strongly oppose its violations both by the market participants and state and local authorities."

PJSC NBC Slavutich

27 Янв. 2011



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