Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ukraine. Roman Golovnya is appointed as Acting Director of Lvivska brewery
The tactical management of all processes of Lvivska Brewery is one of the main Roman's duties in the new position. Qualitative and effective functioning of the representation of one of the largest manufacturers of beer in Ukraine will be the main task of the new director.
Roman Golovnya has been working for "Slavutich", Carlsberg Group since 2006. At the post of chief national brewer, Roman was engaged in launching such licensed products as "Baltika", "Holsten", and "Carlsberg". Since 2008, Roman worked at Lvivska Brewery as deputy quality director of "Slavutich", Carlsberg Group.
Roman's experience in the beer industry is over 10 years. Before joining "Slavutich", Carlsberg Group he had been working in Russia for 6 years at the Vena brewing company, which was also a part of Carlsberg Group.
Roman Golovnya graduated from St. Petersburg State University of Low Temperature and Food Technologies. Roman also defended the dissertation and took a Candidate of Technical Science degree. In 2003, Roman was trained at the Scandinavian School of Brewing (Denmark).
Roman Golovnya, Acting Director at Lvivska Brewery: "For me, the new appointment is an opportunity to grow in all directions, especially taking into account that the range of my responsibilities increased significantly. I am glad that I can work in the professional team. For my part, I will do my best for further development of Lvivska Brewery, by supporting and continuing the glorious traditions of Lviv brewers."
27 Янв. 2011