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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ukraine. Roman Golovnya is appointed as Acting Director of Lvivska brewery

Since January, 2011 Roman Golovnya, who previously held a post of Deputy Quality Director of "Slavutich", Carlsberg Group, started to work in the position of Director of the Lviv branch of the company.
The tactical management of all processes of Lvivska Brewery is one of the main Roman's duties in the new position. Qualitative and effective functioning of the representation of one of the largest manufacturers of beer in Ukraine will be the main task of the new director.
Roman Golovnya has been working for "Slavutich", Carlsberg Group since 2006. At the post of chief national brewer, Roman was engaged in launching such licensed products as "Baltika", "Holsten", and "Carlsberg". Since 2008, Roman worked at Lvivska Brewery as deputy quality director of "Slavutich", Carlsberg Group.
Roman's experience in the beer industry is over 10 years. Before joining "Slavutich", Carlsberg Group he had been working in Russia for 6 years at the Vena brewing company, which was also a part of Carlsberg Group.
Roman Golovnya graduated from St. Petersburg State University of Low Temperature and Food Technologies. Roman also defended the dissertation and took a Candidate of Technical Science degree. In 2003, Roman was trained at the Scandinavian School of Brewing (Denmark).
Roman Golovnya, Acting Director at Lvivska Brewery: "For me, the new appointment is an opportunity to grow in all directions, especially taking into account that the range of my responsibilities increased significantly. I am glad that I can work in the professional team. For my part, I will do my best for further development of Lvivska Brewery, by supporting and continuing the glorious traditions of Lviv brewers."
27 Янв. 2011



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