US: New Belgium Brewing Plans East Coast Market Expansion in 2011

Post published:27/01/2011
Reading time:2 min(s) read

New Belgium Brewing, maker of Fat Tire Amber Ale, announced plans today to expand their market territory along the eastern seaboard. The Colorado brewer will open Virginia, Maryland and Washington, D.C. in September of 2011. The added territory will bring the nation’s third-largest craft brewer to 29 states.
“We had significant expansion in 2009 when we added five states,” said New Belgium Sales Director, Joe Menetre. “We wanted to make sure we had the capacity to keep up with that demand, so we expanded our fermentation cellar to address future growth as well. We’re looking forward to selling our beers in and around the nation’s capitol.”
No decisions have been made regarding distributor partners, brands or package for the new markets.About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

Tags: craft beer

Beer Business #4-2021. Poland beer market analysis
20/02/2022
Current data The influence of export and import Non-alcoholic boom Output and market by value Beer prices Who can afford beer? Segmentation by price Segmentation by channels of sales Beer sales in HoReCa Segmentation by tastes Positions of major companies Kompania Piwowarska (Asahi) Grupa Żywiec (Heineken) Carlsberg Polska Van Pur Polish craft brewers Is there […]...

Beer Business #3-2021. Russian beer market. Beer market of Ukraine.
16/10/2021
In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined […]...

Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive
26/07/2021
Kazakhstan beer market is still growing by volume and value. The consumers’ demands are gradually becoming more complex, there is the market polarization by price and taste segments as license, canned, strong and mild beer popularity is growing. Eye catching new products have a big impact on companies’ positions in the situation of limited advertising. […]...

Beer Business #1-2021. Ubrew – Catalogue of Ukrainian breweries
06/05/2021
The catalogue of Ukrainian breweries contains 251 producers ranging from transnational groups to craft and restaurant breweries. In the catalogue we have combined open official data, information from social networks and where possible, from brewers themselves. The previous “census” was made by us in 2011-2012. So, what has changed over the recent ten years and […]...

Beer Business #4-2020. Russia: regional beer markets
21/01/2021
In the seven regions of Russia we have analyzed: the share of companies of various scales – from federal breweries to minibreweries popularity of brands (license, national and regional); market segmentations by price; the dynamics of output, sales and prices...

Beer Business #2-2020. 2020 what’s new?
20/11/2020
Russian beer market 2020 1) The market positions of the major companies and brands in the first half of 2020; 2) Production structure – from craft to federal breweries; 3) The market segmentation by the price and package. In 2020, the roles of sale channels have changed especially at the draft beer market. The relations […]...

Beer Business #2-2020. The market of non-alcoholic beer in Russia: companies, brands and consumers
01/07/2020
Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer – Who drinks it? General conclusions. Summer beer....

Beer Business #1-2020. Russian beer producers (catalogue/database)
27/04/2020
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries. This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included). Starting from 2019, FTS has been publishing data on excise payments by brewers […]...

Beer Business (Pivnoe Delo) #4-2019
09/02/2020
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing Industry A meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful […]...

Beer Business (Pivnoe Delo) #3-2019
10/11/2019
Russia: Positions of Brewing Companies The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition […]...