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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Kozel’s popularity abroad constantly increasing

Based on predictions by the Czech Beer and Malt Association, the Czech beer industry showed a large decline in beer exports in 2010. One exception was Velkopopovick? Kozel, which in 2010 reported a 28.6% increase in exports.
"A large decrease in exports is the result of the continuing recession, and it is noticeable in beer drinkers' limited consumption abroad. We are pleased that beer drinkers abroad did not stop appreciating Kozel's quality, even in these times," says Jaroslav Hacko, Manager of the Velk? Popovice brewery.
Last year Velkopopovick? Kozel exported 67,470 hectoliters of beer, representing an increase of 15,018 hectoliters in comparison with 2009. In 2010, Kozel was exported to 27 countries around the world, including new export destinations Montenegro and South Korea. Traditionally, the largest importer of Kozel is Finland, where last year more than 29,070 hectoliters of Kozel were sold, making up 43% of total exported Kozel beer.
Our most popular beer abroad is the 10% Kozel Sv?tl? lager. More than 43,000 hectoliters were exported to 25 countries around the world. Consumers in 19 countries were able to savor the slightly bitter Kozel Premium, of which 16,570 hectoliters were exported. Kozel Medium's share in export was more than 7000 hectoliters, but it was only sold in 3 countries abroad. Countries such as Finland and Russia imported all three kinds of Kozel and are also Kozel's traditional mainstays.

SABMiller

28 Янв. 2011

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